Question 1

What are the four philosophies when deciding on how to create an organizational marketing process?

Accepted Answer

production, sales, marketing and societal marketing orientations

Answer

sales, marketing, target markets and place

Answer

societal marketing, promotion, production and sales

Question 2

Production orientation is

Accepted Answer

a philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace.

Answer

based on the idea that firms care about creating customer value

Answer

when a company markets its product to consumers

Question 3

Analyze the importance of marketing orientation.

Accepted Answer

It is marketing orientation plus the addition of being concerned about society's best interests

Answer

It is when a company only makes products for charity

Answer

It is when a company only cares about society  as a whole and not just the consumer

Question 4

Sales orientation is

Accepted Answer

based on the ideas that people will buy more goods and services if aggressive sales techniques are used

Answer

based on the ideas that when a company uses multiple marketing channels it will help raise more awareness

Answer

based on the idea that firms care about creating customer value

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