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Quiz by Rumaysaa

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13 questions
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  • Q1
    What is the term used to describe the psychological process through which people select, organize, and interpret information to form a meaningful picture of the world?
  • Q2
    Which type of reference group influences an individual's behavior and attitudes, but the individual is not a member of that group?
    Aspirational reference group
    Disassociative reference group
    Primary reference group
    Secondary reference group
  • Q3
    What theory suggests that individuals seek to maintain consistency between their beliefs, attitudes, and behaviors?
    Operant conditioning theory
    Social learning theory
    Maslow's hierarchy of needs
    Cognitive dissonance theory
  • Q4
    What is the term for the process through which individuals evaluate the worth of goods and services relative to their cost?
    Market segmentation
    Product positioning
    Brand loyalty
    Perceived value
  • Q5
    Which factor plays a significant role in influencing consumer behavior by shaping their preferences, values, beliefs, and customs?
    Economic factors
    Cultural factors
    Technological factors
    Physical factors
  • Q6
    What is the term for a consumer's tendency to purchase products from the same brand repeatedly over time?
    Price discrimination
    Distribution channels
    Promotional tactics
    Brand loyalty
  • Q7
    What is the term used to describe the tendency of consumers to purchase more of a good when the price is lower?
    Law of diminishing returns
    Law of supply
    Law of demand
    Law of equilibrium
  • Q8
    What term is used to describe the process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors?
    Brand management
    Product differentiation
    Market segmentation
    Consumer targeting
  • Q9
    Which of the following factors can influence consumer behavior the most?
    Weather conditions
    Personal preferences
    Geographical factors
    Cultural factors
  • Q10
    What does the term 'perceived value' refer to in consumer behavior?
    The worth or utility that a consumer believes they will receive from a product or service
    The advertising budget allocated to promote a product
    The cost of production for a company
    The market value of a product determined by experts
  • Q11
    Which psychological factor can significantly influence consumer behavior?
    Social class
    Physiological needs
    Demographic characteristics
  • Q12
    Which of the following is NOT a social factor influencing consumer behavior?
    Family influences
    Social class
    Geographical location
    Reference groups
  • Q13
    What is the term used to describe the tendency of consumers to purchase products impulsively without much consideration or evaluation?
    Impulse buying behavior
    Perceived value
    Brand loyalty
    Rational decision-making

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