placeholder image to represent content

CONSUMER BEHAVIOUR

Quiz by Rumaysaa

Our brand new solo games combine with your quiz, on the same screen

Correct quiz answers unlock more play!

New Quizalize solo game modes
13 questions
Show answers
  • Q1
    What is the term used to describe the psychological process through which people select, organize, and interpret information to form a meaningful picture of the world?
    Perception
    Culture
    Attitude
    Motivation
    30s
  • Q2
    Which type of reference group influences an individual's behavior and attitudes, but the individual is not a member of that group?
    Aspirational reference group
    Disassociative reference group
    Primary reference group
    Secondary reference group
    30s
  • Q3
    What theory suggests that individuals seek to maintain consistency between their beliefs, attitudes, and behaviors?
    Operant conditioning theory
    Social learning theory
    Maslow's hierarchy of needs
    Cognitive dissonance theory
    30s
  • Q4
    What is the term for the process through which individuals evaluate the worth of goods and services relative to their cost?
    Market segmentation
    Product positioning
    Brand loyalty
    Perceived value
    30s
  • Q5
    Which factor plays a significant role in influencing consumer behavior by shaping their preferences, values, beliefs, and customs?
    Economic factors
    Cultural factors
    Technological factors
    Physical factors
    30s
  • Q6
    What is the term for a consumer's tendency to purchase products from the same brand repeatedly over time?
    Price discrimination
    Distribution channels
    Promotional tactics
    Brand loyalty
    30s
  • Q7
    What is the term used to describe the tendency of consumers to purchase more of a good when the price is lower?
    Law of diminishing returns
    Law of supply
    Law of demand
    Law of equilibrium
    30s
  • Q8
    What term is used to describe the process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors?
    Brand management
    Product differentiation
    Market segmentation
    Consumer targeting
    30s
  • Q9
    Which of the following factors can influence consumer behavior the most?
    Weather conditions
    Personal preferences
    Geographical factors
    Cultural factors
    30s
  • Q10
    What does the term 'perceived value' refer to in consumer behavior?
    The worth or utility that a consumer believes they will receive from a product or service
    The advertising budget allocated to promote a product
    The cost of production for a company
    The market value of a product determined by experts
    30s
  • Q11
    Which psychological factor can significantly influence consumer behavior?
    Social class
    Physiological needs
    Motivation
    Demographic characteristics
    30s
  • Q12
    Which of the following is NOT a social factor influencing consumer behavior?
    Family influences
    Social class
    Geographical location
    Reference groups
    30s
  • Q13
    What is the term used to describe the tendency of consumers to purchase products impulsively without much consideration or evaluation?
    Impulse buying behavior
    Perceived value
    Brand loyalty
    Rational decision-making
    30s

Teachers give this quiz to your class