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Study unit 4: Consumer behaviour

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19 questions
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  • Q1
    Put the phases in the consumer decision-making process in the correct order:
    Users re-arrange answers into correct order
    Jumble
    30s
  • Q2
    Put Maslow’s hierarchy of needs in the correct order from the most basic need to the need that very few people are in a position to satisfy.
    Users re-arrange answers into correct order
    Jumble
    30s
  • Q3
    Put the steps in the perception process in the correct order:
    Users re-arrange answers into correct order
    Jumble
    30s
  • Q4
    Motivation, perception, learning ability, attitude, personality and lifestyle are …
    individual factors
    other stimuli
    group factors
    marketing stimuli
    30s
  • Q5
    Family, culture, social class, reference groups and opinion leaders are …
    group factors
    other stimuli
    individual factors
    marketing stimuli
    30s
  • Q6
    Maslow’s hierarchy of needs is part of …
    learning ability
    motivation
    attitude
    personality
    30s
  • Q7
    The process by which people select, organise and interpret information to form a meaningful picture of the world, through the five senses – sight, hearing, smell, touch and taste.
    Motivation
    Personality
    Perception
    Learning ability
    30s
  • Q8
    Exposure, attention, interpretation and recall is part of …
    Perception
    Personality
    Motivation
    Learning ability
    30s
  • Q9
    The elements of learning include stimulus, response, reinforcement and repetition.
    False
    True
    30s
  • Q10
    A learned predisposition to behave in a consistently favourable or unfavourable way towards market-related objects, events or situations are known as ...
    Attitude
    Personality
    Perception
    Learning ability
    30s
  • Q11
    Cognitative, affection and conative are components of …
    Perception
    Learning ability
    Attitude
    Personality
    30s
  • Q12
    Personality reflects individual’s similarities.
    True
    False
    30s
  • Q13
    In a family, the first person to suggest that a specific product should be bought is called the …
    influencer
    decision-maker
    purchaser
    initiator
    30s
  • Q14
    In a family, this person affects the final decision either explicitly or implicitly in the sense that his or her suggestions and wishes are reflected in the family’s decision.
    decision-maker
    influencer
    initiator
    purchaser
    30s
  • Q15
    In a family, this person takes the actual decision and makes the final choice between alternatives.
    decision-maker
    purchaser
    initiator
    influencer
    30s

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