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Q 1/10
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The objective of the BCC’s language .... was to analyse the relationship between foreign language use and export performance.
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Q 2/10
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... interviewing several hundred UK export managers, the BCC analysed their responses to a standard questionnaire and used this information as the basis for the report.
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10 questions
Q.
The objective of the BCC’s language .... was to analyse the relationship between foreign language use and export performance.
1
30 sec
Q.
... interviewing several hundred UK export managers, the BCC analysed their responses to a standard questionnaire and used this information as the basis for the report.
2
30 sec
Q.
These are findings of the survey, .... was conducted over a period of two years.
3
30 sec
Q.
The survey shows that .... UK managers have very different opinions about the importance of foreign languages, they do agree on one thing.
4
30 sec
Q.
English has .... established itself as the international language of business. The study divides UK exporters into four distinct groups
5
30 sec
Q.
Anglocentrics choose to do business exclusively with countries that have had close historical ties to the UK and a tradition of using English. But this is not a dynamic strategy and .... , this group tends to avoid business opportunities that present themselves in other parts of the world.
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30 sec
Q.
Opportunists do not like to have any direct business dealings in a foreign language. But they are prepared to consider doing business with non-English-speaking countries ... they can find an English-speaking representative to do the basic work for them.
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30 sec
Q.
Adaptors go further ... attract the foreign custom they need, and that involves making an effort to present product information and sales literature in the local language.
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30 sec
Q.
Enablers are the most sensitive to linguistic and cultural identity and integrate these two factors in their strategic overview. .... they do a lot of their business in non-English-speaking countries, they ensure that information about all aspects of their business operations is available in the national languages of the markets where they are present.
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30 sec
Q.
However, just ... managers in other groups, they too are reluctant to actually conduct business in a foreign language.