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ENTREP-12_Finals

Quiz by ALLAN JOE AGUILAR

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50 questions
Show answers
  • Q1
    SWOT stands for
    STRENGTH, WEAKNESSSES, OPPORTUNITIES, THREAT
    STRENGTH, WEAKNESSES, TRIALS, OPPORTUNITIES
    STRENGTH, WEAKNESS, THREATS, OPENNESS
    STRENGTH, WILLINGNESS, THREATS, OPPORTUNITIES
    30s
  • Q2
    Marites said “ mare tara, mas mura dito”.
    Price
    Product
    Place
    Process
    30s
  • Q3
    Which is not true about entrepreneur?
    They are willing to take the risks and generate unique ideas that can provide profitable solutions to the needs of the market and the society.
    The word “entrepreneur” was derived from the French verb enterprendre, which means “to undertake.”
    Entrepreneurs are innovators
    Entrepreneurs stick to their traditional ways
    30s
  • Q4
    What maintains the freshness and quality of the product?
    Packaging
    Process
    People
    Promotion
    30s
  • Q5
    It is the only element of the marketing mix that generates revenue, everything else represents a cost.
    Process
    Promotion
    Product
    Price
    30s
  • Q6
    A good or a service that is created for the purpose of satisfying the need and the want
    Product
    Price
    People
    Process
    30s
  • Q7
    Define as the employees that execute the service chiefly concerned the matter and skill which they do so.
    People
    Physical Evidence
    Process
    People
    30s
  • Q8
    All of the following should be avoided when deciding for a USP except.
    Vague / unclear meaning
    Unique
    Not based on features
    30s
  • Q9
    Which of the following marketing mix includes the various methods of publicizing the products or services whether directly or indirectly?
    Packaging
    People
    Process
    Promotion
    30s
  • Q10
    The human workforce involved in the manufacturing process of business.
    Manpower
    Machine
    Method
    Materials
    30s
  • Q11
    This refers to the system and step by step process in the business.
    Materials
    Manpower
    Method
    Machine
    30s
  • Q12
    This refers to the manufacturing equipment used in the production of goods or delivery of services.
    Method
    Materials
    Manpower
    Machine
    30s
  • Q13
    All are characteristics of an effective UNIQUE SELLING PROPOSITION except
    USP must be entrepreneur- focused
    USP must be memorable
    USP must be customer- focused
    The statement must stand out from among the competitors
    30s
  • Q14
    Which one of the following is the best explanation of USP?
    An advertising technique that makes consumers feel special
    An advertising technique that proposes that the product offers one unique benefit to the customer not offered by competitor products
    An advertising technique offering a unique product
    An advertising technique for celebrities and star athlete branding
    30s
  • Q15
    Arrange the steps in writing a USP. Combine all in one paragraph. Clearly define your promise. List what benefits set you apart. Jot down the problem your product solves. Identify your target audience. Condense it in one sentence.
    5,4,3,2,1,6
    3,2,1,4,5,6
    1,2,3,4,5,6
    6,5,4,3,2,1
    30s

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