Pet Supplies Plus checks out Petco's pricing on Iams dog food and prices theirs $2.00 less. What pricing strategy are they using?

Sally charges her customer Isabella's $75 for a hair cut. She charges Lacy $65 for the same hair cut. What pricing strategy does she use?

Jake sells tires for his business. Every tire he adds $50 to the price he paid. What pricing strategy does he use?

The corner jewelry shop sells its jewelry at a high price. They do this to send a message of high quality. What pricing strategy do they use?

For each item in Judy's bakery, she adds 90% to compute her selling price. What pricing strategy is she using?

Advertising + Publicity =

Process of promoting a brand, product, or service through an existing social network, where a message is passed from one individual to another.

The objectives of _____ are building brand and image, providing information, persuading, stimulating action, and reinforcing the purchasing decision.

What is considered to be the 5th "P" of the Marketing Mix?

Promotional efforts inspired by a commitment to a social, environmental, or political cause:

Promotional Budgeting - What is it called when your sales are down and you spend less on marketing?

Promotional Budgeting - What is it called when your build a budget based on what has been determined is needed to be successful?

Promotional Budgeting - What is it called when you use what is left over after all other expenses and use that amount for marketing?

Promotional Budgeting - What is it called when you base your marketing budget on what your competitors are spending?