Question 1

What is the primary goal of using Facebook ads for your brand?

Accepted Answer

To create awareness, consideration, and conversion

Answer

To reduce marketing costs

Answer

To replace all other forms of advertising

Answer

To bypass traditional marketing channels

Question 2

What is the first step in creating a Facebook ad campaign?

Accepted Answer

Selecting a marketing objective

Answer

Setting the ad budget

Answer

Designing the ad image

Answer

Writing the ad copy

Question 3

How can Facebook ads help in creating ongoing customer loyalty?

Accepted Answer

By capturing emails and building a relationship through consistent engagement

Answer

By offering one-time discounts only

Answer

By frequently changing the brand name

Answer

By limiting ad exposure to new customers

Question 4

Which of the following targeting options is available in Facebook ads?

Accepted Answer

Actions taken on your website or app

Answer

Internet connection speed

Answer

Preferred browser type

Answer

Device operating system

Question 5

What should you do after clicking the "create" button on the Facebook Ads Manager page?

Accepted Answer

Select your marketing objective

Answer

Choose your ad placement

Answer

Design your ad images

Answer

Set your campaign budget

Question 6

What type of Facebook ad would you use to increase traffic to your website?

Accepted Answer

Traffic ad

Answer

Engagement ad

Answer

Conversion ad

Answer

Lead generation ad

Question 7

In the ad set step, what is the purpose of selecting a target audience?

Accepted Answer

To show your ads to people who will care about your brand

Answer

To reduce the cost of advertising

Answer

To increase the reach of your ads

Answer

To bypass the need for a budget

Question 8

What is a custom audience in Facebook ads?

Accepted Answer

An audience created from your email list or other custom data

Answer

An audience created from trending topics

Answer

An audience targeting a random set of users

Answer

An audience targeting Facebook employees only

Question 9

How does Facebook's algorithm help in optimizing ad campaigns?

Accepted Answer

By finding the best users based on your budget

Answer

By prioritizing new users over existing customers

Answer

By randomly distributing your ad to all users

Answer

By limiting the number of ad impressions

Question 10

What is the advantage of targeting competitors' Facebook pages in detailed targeting?

Accepted Answer

People engaging with competitors are likely to be interested in your similar brand

Answer

It guarantees your ads will be seen by a larger audience

Answer

It ensures your ads will only be seen by users who have never interacted with your brand before

Answer

It reduces the cost per click of your ads

Question 11

How can you create a broad audience ad in Facebook ads?

Accepted Answer

By targeting an entire customer location, age, and gender with no detailed targeting

Answer

By using only the default settings provided by Facebook

Answer

By targeting only the users who have previously interacted with your brand

Answer

By setting a specific budget for each ad variation

Question 12

What is the potential reach of a broad audience ad targeting the United States, age 25-60, and just men?

Accepted Answer

74 million people

Answer

10,000 people

Answer

1 million people

Answer

230 million people

Question 13

Why is it important to define your target audience in detail for Facebook ads?

Accepted Answer

To achieve greater success by precisely targeting potential customers

Answer

To ensure the ads are seen by a broad and diverse audience

Answer

To limit the number of ad variations needed

Answer

To reduce the overall ad spend

Question 14

How can Facebook ads be used to target users based on their recent activity searches?

Accepted Answer

By using behavior targeting

Answer

By using location targeting

Answer

By using device type targeting

Answer

By using age and gender targeting

Question 15

What is a lookalike audience in Facebook ads?

Accepted Answer

An audience that resembles your custom audience

Answer

An audience that only includes users from a specific geographic location

Answer

An audience that is exactly the same as your current customers

Answer

An audience that is chosen randomly by Facebook

Question 16

Why is A/B split testing important in Facebook ad campaigns?

Accepted Answer

To find out which type of ad or variable is converting best with the audience

Answer

To increase the reach of your ads

Answer

To ensure all ads perform equally well

Answer

To reduce the number of ads needed for a campaign

Question 17

How can you measure the return on marketing investment (ROMI) for Facebook ads?

Accepted Answer

By using Facebook's built-in data reporting in Ads Manager

Answer

By comparing the number of likes on different ads

Answer

By analyzing the number of comments on each ad

Answer

By measuring the bounce rate of your website

Question 18

What is the purpose of the final step in creating a Facebook ad?

Accepted Answer

To create content, images, videos, and text that potential customers will want to engage with

Answer

To finalize the budget for the ad campaign

Answer

To select the ad placement across various platforms

Answer

To choose the color scheme for the ad

Question 19

What is the top of the sales funnel in Facebook marketing?

Accepted Answer

Posting engaging and sharable content

Answer

Offering discounts and promotions

Answer

Sending out deal and coupon codes

Answer

Capturing email addresses

Question 20

How do offers and promotions fit into the Facebook sales funnel?

Accepted Answer

They provide incentives that appeal to visitors, turning fans into leads

Answer

They are the final step before capturing email addresses

Answer

They are used to attract new visitors without any expectation of conversion

Answer

They are used to replace the need for engaging content

Related quizzes

Related quizzes