What is the primary goal of advocacy in a social context?

To influence public policy and decision-making

What is the main focus of a public awareness campaign?

To inform and educate the public about a specific issue

To generate profit for a company

To conduct scientific experiments

To recruit volunteers for a project

What is the primary purpose of using persuasive language in advocacy campaigns?

To influence people's opinions and encourage action

To provide factual information only

What is the purpose of using testimonials in advocacy campaigns?

To provide real-life examples that support the message

To distract from the main issue

To present only scientific data

Language of Research, Campaign, and Advocacy

THE LANGUAGE OF RESEARCH, CAMPAIGNS AND ADVOCACIES

Observe the language of research, campaigns, and advocacies EN10G-IVa-32

English - The Language of Research, Campaigns, and Advocacies - Grade 10 Q2

Quarter 2 – Module 1: Observing the Language of Research, Campaigns, and Advocacies

Pretend that you are a secondary teacher. Make me 10 HOTS-SOLO or PISA-like assessment test items or multiple choice test questions with answers and stimuli for grade 10 students. Start your questions with why, how, what, and which, align with this learning competency - Observe the language of research, campaigns, and advocacies

Make HOTS-SOLO based questions using why, how, which, in what, on topics - Appraise the unity of plot, setting and characterization in a material viewed to achieve the writer’s purpose Observe the language of research, campaigns, and advocacies

Pretend that you are a secondary teacher. Make me 10 HOTS-SOLO or PISA-like assessment test items or multiple choice test questions with answers for grade 10 students. Start your questions with why, how, what, and which align with this learning competency -Observe the language of research, campaigns, and advocacies

Everyday conversation and writing is characterized not only by factual statements, but also expressions of one’s personal views, judgment, beliefs and convictions. In other words, we often make statements or assertions of fact, opinion, belief and even prejudice. This is because we often process and interpret factual evidence based on our own values, feelings, tastes, and experiences. Fowler H. Ramsay (1986), as outlined in the Colorado State University website, described assertion as a term generally used to refer to statements of fact, opinion, belief and prejudice. These types or categories of assertion are quite different from one another. A fact is a verifiable statement. It can be proven objectively by verified observations or the results of research among others. Because statements of fact can be double-checked for accuracy, there is general agreement about the truth they posit. On the other hand, an opinion is a personal judgment based on facts; hence, it is debatable and potentially changeable. The third category is called belief, which is a conviction based on cultural or personal faith, morality or values. A statement of belief may look similar with an opinion, but they are not based on evidence; that is why they cannot be contested or argued in a rational or logical manner. Lastly, there is the rather vague category called commonplace assertion. This is a stereotype, an oversimplification or a prejudice, which is a half-baked opinion based on insufficient or unexamined evidence, but it presented as if it were a fact. It is often accepted from others (families, friends, media etc.), making it too common to be questioned about its truthfulness. These categories of assertion are so prevalent in social media today, and the distinction between one another is slowly becoming unclear because of how netizens present everything as facts. This is why every social media needs to be a critical and informed reader to be able to verify the truthfulness of the information he/she comes across. In one of the previous modules, you learned about the language of research, advocacies and campaigns. Opinions and assertions are very important in advocacies and campaigns; hence, it would be advantageous for a writer, or even a speaker, to clearly express their views on important matters.

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