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Learning unit 1: Public relations defined

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25 questions
Show answers
  • Q1
    The correct order of the steps in the PR process is…
    Users re-arrange answers into correct order
    Jumble
    30s
  • Q2
    Which ONE of the following is a factor that resulted in contemporary PR?
    Increasing research conducted
    Decision on media channels to use
    Growth of large institutions
    Growth of media relations
    30s
  • Q3
    Which ONE of the following is a factor that resulted in contemporary PR?
    Increased communication and awareness
    Increased use of social media
    Growth of media relations
    Decline in growing institutions
    30s
  • Q4
    Which ONE of the following is a factor that resulted in contemporary PR?
    Management of constant conflict, confrontation and change
    Decision on budget
    Increasing media relations and placement
    Growth of small institutions
    30s
  • Q5
    Which ONE of the following is a factor that resulted in contemporary PR?
    Global democracy
    Growth of media relations
    Decision on media channels to use
    Management of public relations
    30s
  • Q6
    A characteristic of PR is that…
    it is management of staff
    it requires inelasticity
    it deals with media relations and placement
    it is constantly changing
    30s
  • Q7
    A characteristic of PR is that…
    it is always consistent
    it is preparing staff to speak to media
    it deals with editing and production
    it requires logical analysis
    30s
  • Q8
    A characteristic of PR is that…
    it is management of staff
    it requires global democracy
    it is flexible
    it deals with organising media conferences
    30s
  • Q9
    Which ONE of the following is a function of PR?
    Research
    Flexibility
    Constant change
    Marketing
    30s
  • Q10
    Which ONE of the following is a function of PR?
    Production
    Consistency
    Inflexibility
    Implementation and execution
    30s
  • Q11
    Which of the following are functions of PR?
    Production, speaking and training
    Management of conflict confrontation and change
    Growth of large institutions and increased awareness
    Evaluation, logical analysis and flexibility
    30s
  • Q12
    The first stage of the PR process is…
    Planning the programme
    Implementing the programme
    Researching and defining issues and concerns
    Evaluation
    30s
  • Q13
    In which stage of the PR process is the internal and external factors evaluated that affect the issue?
    Planning the programme
    Implementing the programme
    Researching and defining issues and concerns
    Evaluation
    30s
  • Q14
    The second stage of the PR process is…
    Evaluation
    Planning the programme
    Implementing the programme
    Researching and defining issues and concerns
    30s
  • Q15
    In which stage of the PR process is the stakeholders identified?
    Planning the programme
    Implementing the programme
    Evaluation
    Researching and defining issues and concerns
    30s

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