Marketing is made up of every process involved in moving a product or service from the organization to the

Marketing is about understanding what your customers want and using that understanding to drive the business.

Marketing research begins when satisfying customers' needs.

Profitability occurs when the price customers pay is greater than the cost of making the product.

Interested parties are those persons or entities that have an interest in the success or failure of a company.

A creditor is an internal interested party.

The government is an example of an external interested party.

Which of these is not one of the Marketing utilities?

Putting raw materials together to make them more useful is ____ utility.

Having a good/service available when customers need to buy it is _____ utility.

Having a choice of where to buy a good/service is ______ utility.

Providing important details about a good/service is _____ utility.

Marketers must understand the market and their customers to be successful.

Functional value occurs when a product solves a particular need for a customer.

Social value occurs when a product is purchased to make a customer feel better.

Product, place, price, and promotion make up the _____

The good or service a company provides is the __________.

What a customer pays in exchange for a good or service is the _____.

Where a customer purchases a good or service from is the __________.

Advertising, sales, and other communication used to attract customers is____.

Needs are those that are clearly specified by the customer are

Needs that are very specific and define what's required to meet that need are___

Needs expected by a customer by not asked for are______.

The exchange process occurs when a person obtains a good or service in exchange for something of value.

Customer relationship management occurs when companies track and manage customer interactions.

Ethical marketing occurs when companies promote fairness, honesty, and a sense of responsibility in marketing.