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Q 1/22
Score 0
Which of these activities is NOT included in the value delivery process?
20
communicating the value
exchanging value
provide the value
choose the value
Q 2/22
Score 0
To effectively provide the value marketing managers must determine specific product features, prices, and:
20
strategies
comfort
distribution
usability
22 questions
Q.
Which of these activities is NOT included in the value delivery process?
1
20 sec
Q.
To effectively provide the value marketing managers must determine specific product features, prices, and:
2
20 sec
Q.
Value delivery begins after the actual product was introduced. True or False?
3
20 sec
Q.
What are the five primary activities of the value chain model?
4
20 sec
Q.
What type of supporting activity is purchasing inputs such as material, supplies, and equipment?
5
20 sec
Q.
The 4th and last specialized departments which handle the support activities?
6
20 sec
Q.
It covers the costs of general management, planning, finance, accounting, legal, and government affairs.
7
20 sec
Q.
The process of converting materials into final products.
8
20 sec
Q.
The ultimate purpose of value chain analysis is to provide value to clients which in turn would reflect the company's ________________.
9
20 sec
Q.
It is a core business process which includes all activities in gathering and acting upon information about the market.
10
20 sec
Q.
This are included in the company's customer value process EXCEPT for:
11
20 sec
Q.
Xtreme Phone identifies new value opportunity such as the extreme boost selfie features in its newest phone offerings. This is an example of a customer value called
12
20 sec
Q.
All the activities in building deeper understanding, relationships and offerings to individual customers or in other words those which supports in keeping the customers.
13
20 sec
Q.
All the activities in defining target markets and prospecting for new customers such as getting them to engage in the company.
14
20 sec
Q.
The inventor of the value chain as a tool for identifying ways to create more customer value.
15
20 sec
Q.
The added four P's of marketing are the following:
16
20 sec
Q.
This marketing concept requires understanding the financial and non-financial returns to business and society from marketing activities and programs.
17
20 sec
Q.
Another term for relationship marketing is:
18
20 sec
Q.
Promotional activities such as online advertising is a means to:
19
20 sec
Q.
The "primary activities" include: inbound logistics, operations (production), outbound ________, marketing and sales (demand), and services (maintenance).
20
20 sec
Q.
The "support activities" include: infrastructure management, human resource management, technology (R&D), and ________.
21
20 sec
Q.
In choosing value offerings it is important to conduct market segmentation. Segmenting the market on the basis of age and gender is an example of:
