Introducing new products, providing product support and demonstrations for wholesalers/retailers

Comes in the form of cents off, high waste, high cost, found in newspaper and online

Alvin & the Chipmunks movie toys sold @ McDonalds in the Happy (kids) Meal

Baker's Value Card Program

Cash paid to a retailer for certain shelf space/spot.

General Motors giving a Chevy dealer a trip for

A free gift with purchase like lotion to go along with perfume for a holiday gift package

Boxtops for schools, soup labels for schools.

A game that requires some skill

An opportunity to win something by just entering

A pen, keychain, calendar, piggybank, or a mug as a gift with the company name on it

A discount for a retailer who buys a larger quantity of an item

A movie that shows a product and in return gets awareness like the Chevy Camero in Transformers

A cell phone company giving $50 back for a phone

A poster/sign and a basketball hoop@ HyVee promoting Coke as a drink @ the Final Four Basketball Tournament with packages of the beverage stacked around the sign, encouraging

A small package of cereal put inside the plastic sleeve

a paid form of non-personal, one-way communication through the mass media such as radio, tv, newspaper, etc.

a free form of non-personal communication, can be positive or negative, usually initiated by a business, through the mass media

incentives, contests, sweepstakes, give-aways, coupons which supplement advertising

a personal form of communication about products, two-way communication between buyers and sellers, in person, door to door, etc.

when a business writes a press release to mass media hoping to get media exposure, builds goodwill for a business

a type of advertising directed to a targeted group of prospects through email, mail or social media in hopes of generating a response

persuasive communication

promotional activities that explain the major features and benefits of a specific good or service to get it sold

trying to create a favorable image for a company through promotional activities

a potential customer

a combination of promotion strategies used by a business to achieve its promotional goals

when a manufacturer pushes its product to a retailer and tries to get it to buy using personal selling and discounts

when a manufacturer tries to create consumer interest by offering coupons, samples, and product demonstrations

A form of nonpersonal promotion in which companies pay to promote ideas, goods, or services in a variety of media outlets

Advertising used to increase sales

Advertising designed to create a favorable image for a company and foster goodwill in the marketplace

The agencies, means, or intrauments used to convey messages to the public

Advertising in newspapers, magazines, direct mail, signs, and billboards

Advertising seen on public transportaion

Radio and television

The form of advertising that uses e-mail or the world wide web

Relatively inecpensive useful items featuring an advertiser's name or logo; also called giveaways or advertising specialties

The process of selecting the appropriate advertising media and deciding the time or space in which ads should appear to accomplish a marketing objective

The number of homes or people exposed to an ad

The number of times an audience sees or hears an advertisement

A single exposure to an advertising message

The media-measurement cost per exposing 1,000 readers or viewers to an advertising impression

"Everybody is doing it"

Deals with famous people or depicts happy, attractive people. Makes the audience feel that if they buy the product, they too will be happy or successful

Making one side or product look better by mentioning only some of the facts

Convince the target audience that the product reflects the common sense of the people

Use emotionally appealing words, but present no concrete argument or analysis

Arouse emotions such as fear, humor, love, or desire

Negative words or names used to create an unfavorable opinion of the competition

Using a jingle, word, color, or theme that is repeated over and over again

Exaggerating a fundamental aspect of the product that is true, but only to a certain degree

Using graphs, charts, percentages, and other "official" looking documentation to prove the viability of the product

A famous or respected person endorses the product

Projecting positive or negative qualities to another to make the second more acceptable or discredit it

Comparing and contrasting two different things

Presenting only two choices, with the product being promoted as the better choice

Coupons, sweepstakes, games with prizes and gifts with purchases create excitement, and participation

Promise to repair/replace products that do not perform as expected

Promises stated verbally/in writing; specific statements concerning quality, repair, & time limits

Promises are simply implied/understood; products are to perform as expected

Promise to cover the entire product and repair the product in a reasonable amount of time

Covers specific parts, certain repairs, or a particular time period

Promise made by the seller to the customer that the seller will refund the purchase price if the product does not perform as expected

Unconditional, understandable, easy for the customer to implement, easy for the customer to collect

Introducing new products, providing product support and demonstrations for wholesalers/retailers

Comes in the form of cents off, high waste, high cost, found in newspaper and online

Alvin & the Chipmunks movie toys sold @ McDonalds in the Happy (kids) Meal

Baker's Value Card Program

Cash paid to a retailer for certain shelf space/spot.

General Motors giving a Chevy dealer a trip for

A free gift with purchase like lotion to go along with perfume for a holiday gift package

Boxtops for schools, soup labels for schools.

A game that requires some skill

An opportunity to win something by just entering

A pen, keychain, calendar, piggybank, or a mug as a gift with the company name on it

A discount for a retailer who buys a larger quantity of an item

A movie that shows a product and in return gets awareness like the Chevy Camero in Transformers

A cell phone company giving $50 back for a phone

A poster/sign and a basketball hoop@ HyVee promoting Coke as a drink @ the Final Four Basketball Tournament with packages of the beverage stacked around the sign, encouraging

A small package of cereal put inside the plastic sleeve

An example of this is where the Nebraska Cornhuskers charge a fee to a company and they let them use the Husker logo on clothing they sell.

The name, term, design, symbol or combination of these elements used to identify one product from another.

The spoken part of a brand such as NIKE.

A unique symbol which helps to identify a brand such as NIKE's swoosh symbol.

A specific type of brand mark which has human form or characteristics.

A word, name, symbol, device, or a combination of these elements given legal protection by the federal government (USPTO).

The manufacturer's brand: Hershey Foods, Whirlpool, Hilton, Ford are examples

Middleman brands or store brands such as Kroger and Great Value.

A company that offers manufacturer's, private and even generic brands under one roof. Such as Michelin making Sears brand tires or Conagra making JiffyPop, Orville Redenbacher and JollyTime popcorn.

When two or more names are on the cover of a product.

A branding strategy where one uses an existing brand to promote new or improved products in a line of products. An example is Ocean Spray with it's Cranberry Juice line adding Cran®Apple, Cran®Grape and Cran®Cherry.

Products that do not carry a company identity and usually feature what the product is inside a white package with black writing.

An example of this strategy is Rolex Watches.

An example of this strategy is the Chevrolet all electric Volt vehicle.

Coke has Powerade so Pepsico bought Quaker to get Gatorade.

Apple coming out with the next iPhone (7) or the next operating system.

An example of this is where the Nebraska Cornhuskers charge a fee to a company and they let them use the Husker logo on clothing they sell.

The name, term, design, symbol or combination of these elements used to identify one product from another.

The spoken part of a brand such as NIKE.

A unique symbol which helps to identify a brand such as NIKE's swoosh symbol.

A specific type of brand mark which has human form or characteristics.

A word, name, symbol, device, or a combination of these elements given legal protection by the federal government (USPTO).

The manufacturer's brand: Hershey Foods, Whirlpool, Hilton, Ford are examples

Middleman brands or store brands such as Kroger and Great Value.

A company that offers manufacturer's, private and even generic brands under one roof. Such as Michelin making Sears brand tires or Conagra making JiffyPop, Orville Redenbacher and JollyTime popcorn.

When two or more names are on the cover of a product.

The physical container wrapper or seal that contains the product.

Packaging different products and services together. An example is Microsoft XBOX One console, controller and two games.

Two or more similar products are placed on sale for one package price. An example may be a bottle of the same brand of shampoo and conditioner for the price of one.

Promoting a social or political issue on a package such as a Campbell's soup label with the pink breast cancer ribbon and a portion of the sale goes toward fighting cancer.

When a package gives the brand name, trademark, or logo.

When a package gives directions on use, nutrition or other information.

When a package give the quality of the product such as "A" eggs or "Prime" meat.

A package that has a plastic bubble placed around the product on a card. It provides for promotion and theft prevention.

A branding strategy where one uses an existing brand to promote new or improved products in a line of products. An example is Ocean Spray with it's Cranberry Juice line adding Cran®Apple, Cran®Grape and Cran®Cherry.

Products that do not carry a company identity and usually feature what the product is inside a white package with black writing.

An example of this strategy is Rolex Watches.

An example of this strategy is the Chevrolet all electric Volt vehicle.

Coke has Powerade so Pepsico bought Quaker to get Gatorade.

Apple coming out with the next iPhone (7) or the next operating system.

An informative tag, wrapper, seal, or imprinted message attached to a product

Introducing new products, providing product support and demonstrations for wholesalers/retailers

Comes in the form of cents off, high waste, high cost, found in newspaper and online

Alvin & the Chipmunks movie toys sold @ McDonalds in the Happy (kids) Meal

Baker's Value Card Program

Cash paid to a retailer for certain shelf space/spot.

General Motors giving a Chevy dealer a trip for

A free gift with purchase like lotion to go along with perfume for a holiday gift package

Boxtops for schools, soup labels for schools.

A game that requires some skill

An opportunity to win something by just entering

A pen, keychain, calendar, piggybank, or a mug as a gift with the company name on it

A discount for a retailer who buys a larger quantity of an item

A movie that shows a product and in return gets awareness like the Chevy Camero in Transformers

A cell phone company giving $50 back for a phone

A poster/sign and a basketball hoop@ HyVee promoting Coke as a drink @ the Final Four Basketball Tournament with packages of the beverage stacked around the sign, encouraging