Select the Marketing Mix (also called the 4 Ps and the controllable factors).

Price, Product, Promotion & Place

Price, Physical Evidence, Promotion & Place

Price, People, Promotion & Place

Price, Product, Promotion & Process

Customer Relationship Management

Customer Relationship Marketing

Content Relationship Management

Integrated Marketing Communications

Integrated Marketing Convenience

Integrated Measurable Communications

International Management Consultant

Attention, Interest, Desire, Action

Attitude, Interest, Desire, Action

Attention, Interest, Desire, Attitude

Attention, Interest, Decided, Action

Purpose of a business:

Create and Keep Profitable Satisfied Customers

20% of your customers generate 80% of demand

20% of your life is made up of what happens to us and 80% is made up of how we react to it

80% of work is completed by 20% of your team

20% of your problems can be seen and 80% are under the surface

Corporate Social Responsibility

Corporate Shopping Responsibility

Customers Shopping Responsibility

What are the 3 broad types of consumer products?

Convenience, Shopping, and Specialty

Convenience, Shopping and Secondary

Corporate, Shopping, and Specialty

Convenience, Segmentation, and Specialty

Select the stages in the product life cycle (PLC):

Introduction, Growth, Maturity, Decline

Physiological, Safety, Love and Esteem, and Self-actualization

Segmentation, Targeting, Positioning

Boston Consulting Group Matrix consists of:

Dogs, Stars, Cash Cows, Question Marks

Cats, Stars, Cash Cows, Question Marks

Brands, Cash Cows, Stars, Question Marks

List the three main types of compensation plans for salespeople.

Straight Salary, Straight Commission, Combination (salary+commission)

Straight Salary, Expense Account, Combination (expense account+commission)

Bonus, Straight Commission, Combination (bonus+commission)

Straight Salary, Stock Options, Combination (stock+commission)

Select the Eras of Marketing:

Production, Sales, Marketing, Value-Based

Segmentation, Targeting, Positioning

Segmentation, Time-Based, Position

Segmentation, Targeting, Promotions

Sociographics, Targeting, Positioning

Name the different generations:

Gen Z, Gen Y, Gen X, Baby Boomers, Seniors

S.M.A.R.T. stands for:

Specific, Measurable, Attainable, Realistic, Time-based

Select the promotional mix:

Advertising, PR/publicity, Personal Selling, Sales Promotions

Attention, Interest, Desire, Action

Product, Price, Promotion, Place

Intangible, Inseparable, Variable, and Perishable

What are the three B2B buying situations?

Straight Rebuy, Modified Rebuy, New Task

Select the segmentation strategies:

Demographics, Psychographics, Benefit, Loyalty, Behavioral

Select the special characteristics of services (vs. Products).

Intangible, Perishable, Variable, and Inseparable.

Intangible, Coproduction, Heterogeneous, Inseparable.

Tangibility, Perishable, Variable, and Inseparable.

Intangible, Perishable, Heterogeneous, Inseparable.

Marketing Readiness Quiz

Stages in the Sale of a Property Stage 1 – Getting to Instruction • Initial contact with the vendor: need to check the following: type of property, contact details of vendor, address of property/Eircode and purpose of the contact - sale or valuation? If a sale, does the vendor need a quick sale? Qualify the lead i.e. is the vendor buying another property? If an investment property, is the tenant in situ? Check if there is a folio number available and confirm the ownership of the property. Schedule the viewing. • Pre-viewing: Set up a file & record all info from initial contact on CRM system. Check the Property Price Register to help get a general idea of property valuation (subject to viewing, helps to display knowledge of area/market and set expectations for the vendor). Nature of property may affect pricing e.g. starter home vs. larger property with vendor seeking to downsize. Consideration for comparables may include similar/same location, size and condition of property, availability and type of parking, layout of property, plot size, orientation of garden, extensions undertaken etc. Nature of market conditions, state of wider economy, cost of capital and availability of credit may also be factors. • Appraisal/viewing: Bring an advertising pack/sales & marketing brochures. Walk through property with client, note nice features/selling points for the brochure, let the client talk about upgrades/specific features of the property. It is very important to listen to the vendor and build rapport. Confirm property details e.g. condition and layout, plot size, orientation of garden. Check for certificates of compliance for any extensions, planning permissions for conversions, right of way if applicable etc. Check if a BER available/provide details for approved assessors. Demonstrate your/the practice’s professional expertise, justify why you should get the instruction, discuss recent local sales and give your potential valuation. Discuss the sales fee, marketing fee and any additional charges e.g. professional photography, drone footage, virtual tours (walkthrough video, Matterport etc.) Ask how the vendor heard about you/your practice and why are they considering you for the sale. Where appropriate offer advice to help vendor increase potential sales price. (If possible, leave with signed Property Services Agreement/Letter of Engagement.) Thank you, send/email market appraisal, any queries/questions do get in touch and let the vendor know that we’ll be in touch in coming days. • Post appraisal – letter sent that pm/next morning with market appraisal; diary note to follow up. Check that market appraisal letter received and check for questions. If did not get sale, find out why not/debrief. If get the sale, email confirmation of instruction. Once PSRA sent and LOE returned signed = stage 2. Other details required – ID, proof of address, proof of ownership/title, solicitor details, BER certificate (refer to assessor if not available). All these should be uploaded to CRM. Stage 2 – Getting to ‘Sale Agreed’ Set up appointment to measure & photograph, note any special features e.g., upgraded kitchen, south-facing garden. Provide ideas for improving sales potential (declutter, painting, tidy garden etc. Check if has vendor potential buyers in mind already e.g., relations, friends, other parties interested. Seek vendor approval for photos/text of brochure. Check for access (tenants in situ/working from home etc) and confirm viewing times. If given a key for viewings – tag it! Check alarm codes & whether a sign is allowed on the property. Bring to market – upload to all websites e.g., daft/my home, in house websites and create window display. Match the property against your internal database of potential purchasers /CRM system. Set up appointments for viewings on CRM or arrange for open viewings. Confirm viewings with vendor & purchaser. Turn on lights, open windows, secure valuables, leave out brochures & business cards, bring viewings sheets to keep record of attendees. Introduce yourself and get attendee details. Let people view the property and address any questions. Point out key features. Record questions to be answered and any feedback from viewers. Ask are they selling property? Let viewers know of offers already received. Lock up/alarm property/close windows. Provide vendor with feedback on viewings - number of viewers / questions raised/overall reaction to property. Offers should be confirmed in writing & upload to on CRM/ offers will be input by bidders onto online bidding platforms ‘Proof of funds’ required for offers in some practices. Successful bidder will be chosen by vendor, who might want quick sale/no chain or prefer the highest bidder. Booking deposit will be sought from successful bidder. The amount varies by practice but must cover fees. Sales Advice Notice/letter should be sent to both solicitors (and may be cc’d to vendor/buyer or notify both that SAN have gone out). Booking deposit receipt should be issued. The BER certificate and report should go to the solicitor. Send requests for docs/info to successful bidder including steps they need to take to progress sale e.g., organise the bank valuation and/or schedule the survey. Once the deposit is paid the property is Sale Agreed, inform other bidders, and update all websites/sales board etc. Stage 3 – Getting to closing Access should be organised for the bank valuation/survey. Stay in touch with both solicitors ‘contract-chasing’ i.e., check when contracts are issued, signed and queries answered. Legal searches undertaken by the solicitors may include checking boundaries, land registry, title, rights of way, compliance certs etc. When contracts are signed 10% purchase price/booking deposit should be sent to the vendor’s solicitor. Once all queries satisfied = drawdown of mortgage/funding, house/life insurance in place. Title deeds will be requested once contract is signed. Decide final closing date. Check that the property taxes have been paid. Check that vendor has vacated the property. When vacant, conduct the final walkthrough and take final readings (MPRNs ). Check with solicitor if the drawn down funds h, and once received the solicitor gives authorisation to the estate agent to release the keys. The agent will do up invoice, send the balance of funds to solicitor and provide gift to purchaser. Finally remove sign, mark as sold on CRM, seek testimonials, upload to social media and close a/c on CRM

Marketing

110.31.b.17.C

Topic: Reading/Vocabulary Development

STAAR English II High School 2014 - Past Paper

110.31.b.1.B

STAAR English I High School 2017 - Past Paper

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