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Q 1/16
Score 0
When a business adds product items or lines to its product mix, it is using which of the following product-mix strategies?
30
Expansion
Contraction
Alteration
Depth
Q 2/16
Score 0
ABC Company uses high prices as a sign of quality. What element of the marketing mix are they usines?
30
Price and product
Price and product.
Price only
Price and promotion
16 questions
Q.
When a business adds product items or lines to its product mix, it is using which of the following product-mix strategies?
1
30 sec
Q.
ABC Company uses high prices as a sign of quality. What element of the marketing mix are they usines?
2
30 sec
Q.
When marketers emphasize how their prouduct is different from other similar produts, they are using the promotional strategy of
3
30 sec
Q.
A mid-priced automobile company provides customers with free transportation while their cars are being repaired. What attribute is the company using to gain the competitive advantage?
4
30 sec
Q.
Subaru focuses their advertising on their engineering excellence, environmentalism, and safety. It is positioning the product by its
5
30 sec
Q.
When a company's product placement strategy includes demonstrating how their product is superior to similar products, they are trying to create what kind of advantage?
6
30 sec
Q.
Why do consumers tend to buy brands they feel good about?
7
30 sec
Q.
A successful brand
8
30 sec
Q.
By using advertising and coupons to introduce a new product, a company is trying to create brand
9
30 sec
Q.
Ora refuses to drink cola unless it is Coke. This is which stage of brand loyalty?
10
30 sec
Q.
When consumers look for familiar brand to buy, they are generally concerned with
11
30 sec
Q.
What are corporate brands built on?
12
30 sec
Q.
What is the purpose of brand cues?
13
30 sec
Q.
Why should businesses cultivate their touch points?
14
30 sec
Q.
How do companies make brand promises to their customers?
15
30 sec
Q.
Why are the individuals in a business considered the "drivers" of brands?
