the process of exchanging information, ideas, and feelings.

the substance of any communication

the avenues by which the message is delivered such as sight and sound, written word, e-mail, and letters

the receiver's response to the message

things that interfere with understanding the message

where the communication takes place

biases against the opinions expressed by the sender that prevent you from understanding

All are possible purposes when speaking, except

All are nonverbal cues, except

All are signal words used in enumeration, except

All are elements of using generation, except

All are examples of written communication except

All are skills in reading for meaning except

often at least 51 percent of a group

written message to someone in the company

common method of informal communication

statement that is accepted as true by most people

a proposal when following parliamentary procedure

convince someone to do what you want

a written record of what occurs during a meeting

to list several items in order

specialized vocabulary used by members of a particular group

the means by which firms attempt to inform. persuade, and  remind consumers-directly or indirectly-about the products and brands they sell

marketing communications represent the "_________" of the company and its brands

Marketing communications mix include ALL except

"learn-feel-do" is when the audience has high involvement with products category perceived to have high differentiation

"do-feel-learn: audience has low involvement and perceives little differentiation within the product category

Word of mouth can be a very distant dialogue that reflects personal facts, opinions, and experiences

"learn-do-feel," audience has high involvement but perceives little or no differentiation within the product category

AIDA model stands for Attention, Interest, Derive, and Action

Hierarchy-of-effects model includes ALL except

any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor

a variety of short-term incentives to encourage trial of purchase of a product or service

company-sponsored activities and programs designed to create daily of special brand-related interactions

face-to-face interaction with one or more prospective purchasers for the purpose of making presentations, answer questions, and procuring orders.

Companies use sales promotion tools-coupons, contests, premiums, and the like

Three noteworthy characteristics of word-of-mouth are, EXCEPT

The appeal of public relations and publicity is based on three distinctive qualities