Qualitative data are

Personal interviews are often used as a data-collection method when researchers

10.  Marketers draw samples for the purposes of

11.  Marketers use sampling when

12.  Before beginning the sampling process, marketing researchers must create a

13.  Which of the following sample designs is similar to “drawing names out of a hat”:

14.  Which probability design allows marketers to study distinct groups within the target population?

15.  Which of the following sample designs was created as a way to study the population in terms of geography:

16.  Which of the following sample designs draws data from the knowledge of experts:

17.  Which non-probability design allows marketers to study distinct groups within the target population?

18.  A sampling error is any mistake in sample size or

19.  Interviewer mistakes are examples of

20.  Which of the following is a true statement about marketing research designs:

21.  A company wants to know why sales of a certain product are not growing. Its purpose in conducting marketing research is to

22.  A company’s marketers guess that if they invest in sales force training, sales will increase by 15 percent. This guess is called a(n)

23.  A company’s marketers hold a meeting to lay out the master plan for conducting a marketing research project. This plan is known as the research

24.  What is the relationship between research purpose and research design?

25.  A company’s marketers want to begin marketing research, but they are unfamiliar with the nature of the problem. The most appropriate research design for them would be

26.  Which of the following is an example of exploratory research:

27.  Which of the following marketing research designs is often referred to as statistical research:

28.  Marketers have developed a hypothesis, and they want to test it. Which of the following research designs is most appropriate in this situation:

29.  Marketers often conduct causal research through experiments and

3.  Which of the following is a true statement regarding focus groups:

30.  Which of the following is an example of causal research:

31.  One reason that marketers conduct secondary research is to

32.  Which of the following is an example of internal data:

33.  Primary research collects data for

34.  Which of the following is a reason that marketers conduct qualitative research:

35.  Which of the following is an example of quantitative data:

36.  Which of the following is an advantage of secondary research:

37.  Which of the following is an advantage of primary research:

38.  What is the main disadvantage of conducting primary research?

39.  The success of any marketing research study depends most directly on

4.  Which of the following is a disadvantage of the focus-group method for data collection:

40.  Erika, a manager, is wondering why sales are lower in a particular market segment. This is her

41.  “Which advertising campaign will be more effective?” is an example of a(n)

42.  Researchers should avoid conducting marketing research projects when managers

43.  Which of the following is a way that researchers help managers clarify decision problems:

44.  A decision problem may be translated into several

45.  Researchers are conducting focus groups as part of their current marketing research project. The results of these focus groups are examples of

46.  Managers and researchers have decided to focus on customer-satisfaction levels in their marketing research study. They have determined the

47.  Before beginning a marketing research study, managers and researchers must agree that

48.  Which of the following is the most significant reason why marketing research is important to businesses:

49.  A business owner marked down a line of products in order to sell them, but customers still didn’t buy them. Marketing research might have been used in this situation to protect the business from

5.  Qualitative data collection can be limited because it

50.  Why is it important for marketing research to be objective?

51.  A business with its own marketing-research department is most likely to use outside marketing research when

52.  Descriptive research is a type of marketing research that is used by businesses when they need to

53.  An advantage of using secondary data in a marketing-research project is that they are

54.  An example of an internal source of marketing-research data is

55.  Which of the following is an example of an experimental study:

56.  When all of the data in a marketing-research project have been collected and analyzed, the next step for the researcher is to

57.  Ted is planning a new advertising campaign for his company, a stable that offers private horseback-riding lessons. Which of the following data would be most useful for Ted’s marketing decision making:

58.  Which of the following is most likely to be a primary data source:

59.  Juliana wants to measure her business’s actual sales against its goals for the quarter. She needs to conduct a __________ analysis.

6.  Quantitative data are

60.  Which of the following is an example of customer data:

61.  Because not all sales calls result in sales, it’s important for salespeople to track customer contacts in

62.  ABC Appliances has received several service calls to fix its latest model of washing machine. This is an example of

63.  Simon wants to know how well his company did last quarter in relation to other companies in its industry. He needs to conduct a __________ analysis.

64.  Why are a company’s suppliers and distributors sources of competitive data?

65.  Which of the following best describes the relationship between internal and external data:

66.  Which of the following is a requirement for good decision making:

67.  Which of the following is an example of a fact:

68.  Quinn is getting ready to start college. Though she knows that the figure could change over time, she guesses that her four years in school will cost her around $65,000. This is an example of a(n)

69.  Which of the following is an example of data that marketers could gather from the company’s sales team:

7.  Which data-collection method commonly uses questionnaires as a research instrument?

70.  A piece of easily observable data about a competitor is its

71.  Having appropriate data helps marketers to set goals that are

72.  Marketers use data to determine pricing strategies such as

73.  Which of the following is a place strategy that marketers devise using available data:

74.  Which of the following is a way that marketers can use data to follow up on any problems or issues with a product:

75.  Which of the following is a true statement about the wise use of available data:

8.  Which data-collection method usually takes place online?

9.  Which method of data collection allows researchers to determine cause and effect?