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Marketing Vocabulary Review - I

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9 questions
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  • Q1
    Marketing aimed at the masses without consideration of differences among them
    Mass Marketing
    30s
  • Q2
    Division of the mass market based on shared characteristics
    Market Segmentation
    30s
  • Q3
    Organized effort to gather and interpret information about a market
    Market Research
    30s
  • Q4
    Document which outlines a business's marketing problems and how they will be addressed and solved
    Marketing Plan
    30s
  • Q5
    Mix of variables marketers control to influence a business' success; the four P's: price, product, place, promotion
    Marketing Mix
    30s
  • Q6
    The activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large
    Marketing
    30s
  • Q7
    System for gathering and organizing marketing information used in decision-making
    Marketing Information System
    20s
  • Q8
    Business must satisfy needs and wants of their customer to compete
    Marketing Concept
    30s
  • Q9
    Determines prices for products in order to maximize profit
    Pricing
    30s

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