An assessment that lists and analyzes the company’s strengths and weaknesses.

The scanning of outside influences on an organization.

A formal, written doc that directs a company’s activities for a period of specific time.

The projection of probable, future sales in units or dollars.

Classifying people in a market into smaller groups.

Grouping people w/similar attitudes, interests, opinions, lifestyles, shared values.

Using marketing strategies to reach all customers.

An expectation for performance that reflects the plan’s objectives.

A brief overview of the entire marketing plan.

Statistics that describe a population in terms of personal characteristics.

Money left over after paying for basic living necessities.

Money left over after taking out taxes.

Segmentation of market based on where they live.

Identifies target market & sets marketing mix choices focusing on those markets

Study of the internal and external factors that affect marketing strategies.

What are the current pricing strategies?

Unemployment

Changing Laws

Are competitors taking business away?

How do customers rate the company on services, product, and value?

Do products easily reach customers?

Changes in technology

Public health concerns

Increase in tariffs

People disconnecting land lines (home phones) and using cell phones exclusively

Wal-Mart providing bins for people to return plastic grocery bags for recycling

Farmers neediness chemical license to purchase certain farm chemicals.

Are there training programs in place for staff?

Does competing company have better distribution?

In which areas has the company been profitable?

How do groups of customers differ from the other?

What changes in technology are required to remain competitive?

Do products easily reach customers?

Which element of the marketing plan addresses product, place, price, and promotion?

Which marketing plan element would mention wanting to add 5 additional stores in a region in the next 3 years?

Which marketing plan element would look at strengths, weaknesses, opportunities, and threats?

Which marketing plan element summarizes the written plan?

Which marketing plan element describes how success will be measured?

Which marketing plan element contains supporting documents?

Which marketing plan element would list the details to meet objectives, the timetable, and who was responsible for each activity?

Which is the correct order of the marketing plan?

Evaluates beliefs and attitudes

Examines marital status, income, education level, ethnic background

Recognizes that people living in the same area share commonalities