Which of the following is the correct sequence of steps in the development of new products:

Which of the following controls such new-product considerations as warranties and safety standards:

One way that product/service management benefits marketing is by helping to decrease

One way that some businesses obtain new products to add to their product line is by

Costs and available resources are especially important factors for product/service managers to examine during which phase of product/service management?

Which of the following is a way a business can set up a product line:

A business has extended its inexpensive product line to include larger, more expensive models. This is an example of the product-mix strategy known as

In order to increase its chances of success, a small, specialized business should stress its

Which of the following is an example of a product line:

A salon recently added nail services to its product mix. This strategy is called

Businesses often prefer to buy goods that have been inspected and graded because they

The Food and Drug Administration sets standards for all drugs that are sold in the United States, either by prescription or over-the-counter, for the purpose of

The MNO Company sets a performance standard that says it will deliver its customers' orders within 48 hours. This is an example of a __________ standard.

What product would most likely be subject to a governmental grading process prior to distribution?

Employees who waste materials have a negative effect on a business's __________ standards.

A company has promised that it will meet any competitor's advertised price. This kind of guarantee will benefit the business by

Purchasers of the Super Veggie Cutter are dissatisfied because the product does not perform as promised in television ads. The seller can be held responsible because its advertising included a(n) __________ warranty.

Mr. and Mrs. Inkwell purchased a bookshelf stereo system that was completely covered by a one-year warranty. After six months, one of the speakers no longer worked. When the Inkwells returned one speaker, what kind of warranty applied to the speaker?

What do businesses often consider when developing service guarantees?

Donna's new refrigerator came with a five-year written warranty on the cabinet liner and refrigerating system. This is an example of a(n) ______________ warranty.

Consumers tend to buy brands they feel good about because such purchases

A benefit to the business of branding is that a successful brand

Robney Corporation, a candy manufacturer, is using advertising and coupons to introduce the "Wacky Bar," a new candy bar. The company is trying to create brand

Some people who drink Pepsi or Coke will not drink any other kind of soda. This stage of brand loyalty is known as brand

Consumers often look for familiar brands to buy because of the brands'

A characteristic of the growth stage of a product's life cycle is

Why does a company need to know what stage of the product life cycle its products are in?

Why do businesses often try to develop new uses for established products that are beginning to lose market share?

In which stage of the product life cycle would a business decide to discount its products to appeal to a different market segment, if sales have been steadily decreasing:

During which stage of a product's life cycle is a company likely to use promotional campaigns to emphasize product characteristics in order to create demand:

What elements of the marketing mix are being used when a business positions a product by using high price as a sign of quality?

A well-known company developed the first tissues that were enhanced with lotion. What strategy was most likely used to initially position the product in the marketplace?

A mid-priced automobile company provides customers with free transportation while their cars are being repaired. What attribute is the company using to gain the competitive advantage?

When a business emphasizes a product's degree of excellence, it is positioning the product by its

If the XOB Company wants to emphasize the advantages of its product in comparison to similar products in the marketplace, it should position its product in relation to

Corporate brands are built on all the associations and experiences

What is the purpose of brand cues?

Why should businesses cultivate their touch points?

How do companies make brand promises to their customers?

Why are the individuals in a business considered the "drivers" of brands?