Learn about behaviors and interactions in natural settings; study cultural aspects of a settings or particular context

Source for qualitative data is:

Interviews will provide a lot of information from a big number of people

Observations are useful when you want to learn more about an event without the biased viewpoint of an interview

What is an Interview?

What is the type of observation when the researcher uses a gadget to record the event or person he/she is observing?

What is the type of interview where there is no prepared set of questions to be asked but depends only on the ideas expressed by the interviewee?

What is the type of interview where there is a specific list of questions to be asked and the interviewee asks these questions in the exact order?

 A structured interview has a set of pre-determined questions.

A method of gathering primary or secondary information by asking questions.