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Q 1/135
Score 0
What is the name of the company who launched Tide in 1946?
30
Procter & Gamble
Q 2/135
Score 0
What was there a rapid development of in the 1950's?
30
New technologies for the home, designed to make domestic chores easier. Vacuum cleaners, fridge-freezers, microwave ovens and washing machines all become desirable products for the 1950s consumer. Products linked to these new technologies also developed during this time, for example, washing powder.
135 questions
Q.
What is the name of the company who launched Tide in 1946?
1
30 sec
Q.
What was there a rapid development of in the 1950's?
2
30 sec
Q.
Why did print adverts from the 1950's conventionally use more copy than contemporary print adverts?
3
30 sec
Q.
Our set Tide advert uses an enigma code to create suspense and encourage audiences to read the rest of the advert. How?
4
30 sec
Q.
The advert uses a symbolic code to connote women's love for the product. What symbolic code is used?
5
30 sec
Q.
How does the advert create a conceptual binary opposition of Tide vs. their competitors?
6
30 sec
Q.
Binary oppositions is whose theory?
7
30 sec
Q.
According to Guantlett gender representations in the past were?
8
30 sec
Q.
The Tide advert represents the womens role within the home as an important and powerful one through which element of mise-en-scene?
9
30 sec
Q.
The head scarf holds connotations associated with what?
10
30 sec
Q.
The Tide advert represents the womens role within the home as glamorous one through which elements of mise-en-scene?
11
30 sec
Q.
The hair and make-up used in the Tide advert is reminiscent of what?
12
30 sec
Q.
Who suggests that representations of gender are reflective of their context?
13
30 sec
Q.
Who is the advert targeting?
14
30 sec
Q.
When was tide released?
15
30 sec
Q.
What colours have been used?
16
30 sec
Q.
Why have primary colours been used?
17
30 sec
Q.
Why are the colours symbolic?
18
30 sec
Q.
What does the smiling gesture code suggest?
19
30 sec
Q.
How does the referential code link?
20
30 sec
Q.
Colour Red
21
30 sec
Q.
Gesture Codes- Smile
22
30 sec
Q.
Gesture Codes- Hug
23
30 sec
Q.
Women in 1950
24
30 sec
Q.
Gerbner's- Cultivation Theory
25
30 sec
Q.
The hearts
26
30 sec
Q.
Van Zoonen- feminist theory
27
30 sec
Q.
Who were the target audience?
28
30 sec
Q.
Binary opposition- Levi straus
29
30 sec
Q.
Binary Oppositon example
30
30 sec
Q.
superlative examples
31
30 sec
Q.
Van Zoonens Example
32
30 sec
Q.
The headband
33
30 sec
Q.
why is having her hair back important
34
30 sec
Q.
The dress code
35
30 sec
Q.
Binary Opposition of hardwork
36
30 sec
Q.
Mode of address
37
30 sec
Q.
Main Image use
38
30 sec
Q.
Enigma Codes
39
30 sec
Q.
How are the Enigma codes answered?
40
30 sec
Q.
History in 1950
41
30 sec
Q.
Rule of thirds
42
30 sec
Q.
Why is there an absent of other competitors
43
30 sec
Q.
Stuart Halls- Representation Theory
44
30 sec
Q.
Stuart Halls- Representation theory example
45
30 sec
Q.
Sentence starter example
46
30 sec
Q.
David Gauntletts- Identity Theory
47
30 sec
Q.
Semiotics
48
30 sec
Q.
Representation of women as strong
49
30 sec
Q.
preffered reading
50
30 sec
Q.
The Beauty Myth
51
30 sec
Q.
Framing
52
30 sec
Q.
Identity Theory- Simple Rep
53
30 sec
Q.
Identity Theory- Simple Rep explained
54
30 sec
Q.
Identity Theory- Simple Rep and tide
55
30 sec
Q.
The 'z' formation
56
30 sec
Q.
what does the cluttered layout suggest?
57
30 sec
Q.
american iconography
58
30 sec
Q.
who produced Tide?
59
30 sec
Q.
Procter & Gamble
60
30 sec
Q.
Procter & Gamble audiences appeal
61
30 sec
Q.
P&G today
62
30 sec
Q.
P&G
63
30 sec
Q.
P&G modern products
64
30 sec
Q.
1941
65
30 sec
Q.
Pre-war roles
66
30 sec
Q.
1950s binary opposition
67
30 sec
Q.
Post War Boom
68
30 sec
Q.
Advertising Tide
69
30 sec
Q.
How did they persuade women?
70
30 sec
Q.
happy housewife
71
30 sec
Q.
Simple Representation
72
30 sec
Q.
Winning approval
73
30 sec
Q.
What else were women bombarded with?
74
30 sec
Q.
Target Audience
75
30 sec
Q.
Appealing to Audiences
76
30 sec
Q.
What does the advert do?
77
30 sec
Q.
Lexical choice
78
30 sec
Q.
hyperbole examples
79
30 sec
Q.
What are the audience encouraged to do?
80
30 sec
Q.
Similar demographics
81
30 sec
Q.
Creating identity for woman quote
82
30 sec
Q.
Pressure on woman
83
30 sec
Q.
Old washing machine
84
30 sec
Q.
Stuart Hall - Reception Theory
85
30 sec
Q.
Preferred response
86
30 sec
Q.
Negotiated response
87
30 sec
Q.
oppositional response
88
30 sec
Q.
Decoding
89
30 sec
Q.
Product context
90
30 sec
Q.
historical context
91
30 sec
Q.
Media language influences
92
30 sec
Q.
Theoretical perspectives -semiotics Roland Barthes
93
30 sec
Q.
Structuralism (Levi-Strauss)
94
30 sec
Q.
social and political contexts
95
30 sec
Q.
social and political contexts representation
96
30 sec
Q.
social and political contexts representation
97
30 sec
Q.
Processes of selection and combination
98
30 sec
Q.
Processes of selection and combination
99
30 sec
Q.
theoretical perspectives
100
30 sec
Q.
theoretical perspectives
101
30 sec
Q.
theoretical perspectives
102
30 sec
Q.
Audiences, social context
103
30 sec
Q.
Audiences, social context
104
30 sec
Q.
Audiences
105
30 sec
Q.
Audiences
106
30 sec
Q.
Audiences
107
30 sec
Q.
Theoretical perspectives
108
30 sec
Q.
Theoretical perspectives
109
30 sec
Q.
Theory
110
30 sec
Q.
Applying Theory
111
30 sec
Q.
Uses and Gratifications Theory
112
30 sec
Q.
Product context
113
30 sec
Q.
historical context
114
30 sec
Q.
Media language influences
115
30 sec
Q.
Theoretical perspectives -semiotics Roland Barthes
