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Q 1/20
Score 0
The attention grabbing copy at the top of the ad
30
Headline
Q 2/20
Score 0
Any picture or drawing put into the ad
30
Illustration
20 questions
Q.
The attention grabbing copy at the top of the ad
1
30 sec
Q.
Any picture or drawing put into the ad
2
30 sec
Q.
Clearly shows the company name and/or logo
3
30 sec
Q.
wording in the ad
4
30 sec
Q.
Where each of the parts of the ad are positioned
5
30 sec
Q.
Empty areas of the ad, used to help emphasize other parts of the ad
6
30 sec
Q.
Print advertisements must contain four key elements, which include:
7
30 sec
Q.
Outlines the promotional tools or tactics you plan to use to accomplish your marketing objectives
8
30 sec
Q.
paid promotion and includes media
9
30 sec
Q.
Getting a personal meeting with an interested buyer, showing your portfolio and selling your vision
10
30 sec
Q.
Involves paid (generally) marketing communication activities other than advertising, publicity or personal selling
11
30 sec
Q.
includes any communication intended to create a positive image for your product/service amongst your target audience
12
30 sec
Q.
arise from failure to cover adequately all components of the population being studied
13
30 sec
Q.
is the variation between measurements of the same quantity on the same individual
14
30 sec
Q.
Improper analysis of the data collected
15
30 sec
Q.
When Elliot was tabulating marketing research data, he transposed some numbers as he was converting raw data into numerical values. What type of error occurred?
16
30 sec
Q.
What should researchers consider when evaluating the design of questionnaires?
17
30 sec
Q.
Which of the following research methods is appropriate when a business wants to obtain in-depth, qualitative information from a few customers?
18
30 sec
Q.
Why do advertisers use endorsements in their print ad copy?
19
30 sec
Q.
Making sure that the headline, illustrations, and copy promote the same theme is an example of coordinating the: