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Marketing Final Review

Quiz by Jennifer Hefner

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23 questions
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  • Q1
    What print ad element is "Where's the Beef?"?
    Question Image
    copy
    headline
    signature
    illustration
    30s
  • Q2
    What print ad element is the Wendy's logo?
    Question Image
    headline
    copy
    signature
    illustration
    30s
  • Q3
    What print ad element is the Wendy's logo?
    Question Image
    illustration
    signature
    copy
    headline
    30s
  • Q4
    What print ad element is picture of the meal?
    Question Image
    illustration
    copy
    headline
    signature
    30s
  • Q5
    _________________________ is used to inform and persuade people about their product, service, or business.
    Market segmentation
    Price
    Promotion
    Economic management
    30s
  • Q6
    The following are all types of advertising media except:
    Broadcast
    Print
    All of the above are types of advertising media
    Internet
    30s
  • Q7
    Which of the following is NOT a key element of the promotional mix?
    Sales Promotion
    Public Relations
    Social Media Marketing
    Advertising
    30s
  • Q8
    ______________________ is a type of promotion that is directed toward a group of targeted consumers rather than a mass audience.
    Direct Marketing
    All of the above
    Sales Promotion
    None of the above
    Advertising
    30s
  • Q9
    How does direct marketing differ from other elements of the promotional mix?
    It involves direct communication with potential customers through channels like mail or email
    It focuses on building long-term relationships with customers
    It uses traditional media channels like television and print ads
    It aims to generate immediate sales through short-term incentives
    30s
  • Q10
    Which of the following is NOT a goal of pricing?
    decreasing sales or market share
    image enhancement
    making a profit
    meeting the competition
    30s
  • Q11
    Which pricing objective is best illustrated here: Under Armor put their hoodies on sale, so Nike did the same.
    sales or market share objective
    profit objectives
    image enhancement objectives
    meeting competition objective
    30s
  • Q12
    Which pricing objective is best illustrated here: Walmart matches the prices of its competitors, including Target, Amazon, Big Lots, Dollar Tree, and Dollar General.
    image enhancement objective
    profit objectives
    sales or market share objective
    meeting competition objective
    30s
  • Q13
    The percentage of total sales volume generated by all competitors in a given market is
    market share
    cost analysis
    return on investment
    break-even point
    30s
  • Q14
    Which of the following is NOT a type of pricing strategy?
    cash-based pricing
    competition-based pricing
    demand-based pricing
    cost-based pricing
    30s
  • Q15
    Which of the following would most likely cause selling price to DECREASE?
    Material costs used in the production of a cell phone increases.
    A holiday weekend is approaching and more cars will be driving to vacation destinations.
    It’s November 1 and Walmart still has Halloween merchandise on hand.
    A one-of-a-kind product is newly released to the market.
    30s

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