Question 1

What is the goal of Away from Home (AFH)?

Accepted Answer

To encourage more product consumption in public spaces

Answer

To boost product usage in residential kitchens

Answer

Limit customer choices to retail stores only

Answer

Reduce product availability in public spaces

Question 2

Which of the following would most likely be categorized under the "Away from Home" (AFH) strategy?

Accepted Answer

A Bubly takeover at your university.

Answer

A family purchasing MTN Dew at their favorite local store.

Answer

A SoMe challenge to create the best dirty soda with PZS.

Answer

A customer pairing Starry and a pizza for delivery.

Question 3

What is the goal of Out Of Home (OOH)?

Accepted Answer

Grab attention & build awareness

Answer

Boost online store visits

Answer

Focus only on digital ads

Answer

Replace traditional media

Question 4

What is a major goal for businesses using AFH strategies?

Accepted Answer

To keep all product consumption within the home.

Answer

To decrease the number of customers dining outside the home.

Answer

To advertise primarily on digital platforms in the home.

Question 5

What do we call advertisements that you see outside, like on billboards?

Accepted Answer

Out-of-Home Ads

Answer

Indoor Ads

Answer

Home Ads

Answer

Special Ads

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