PBMF Unit 4 Assessment

The Marketing Mix (4 P's) include:

__________ in a private enterprise system play a major role in getting goods and services to the final customer.

A business which grows agricultural products or produces crude materials.

A business that buys large quantities of goods from manufacturers and resells to retailers in smaller lots

Materials gathered from an original state

Sam's Club and Costco are examples of

A combination of four strategies that management uses to market a product and achieve organizational goals.

A business producing finished goods ready to sell to the consumer

Gas stations, department stores, and car dealers are all examples of

Activities that work together to get goods and services from producers to consumers

A business which provides a service instead of a good to consumers.

A business that purchases goods from a wholesaler and resells them to consumers

This type of business manages inventory and merchandise for retailers by counting stock, filling it in when needed and maintaining store displays.