Principles of Marketing Research
Quiz by Steve Howard
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23 questions
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- Q1a. Primary- surveys, direct mail, telephone, personal informationList the 2 types of Market Research and list 2 examples30s
- Q2See imageb. Secondary- brochures, books, newsletters, magazine, newspapers, articles30s
- Q3Data that describes a group of people by age, martial status, gender, etc.Demographics30s
- Q4A system for collecting, recording, and analyzing information about customers, products, services, and customers.Market Research30s
- Q5Data that helps a business determine where its potential customers live and how far they will travel to visit your business.Geographic Data30s
- Q6Identifying and examining the characteristics of a competing firm.Competitive Analysis30s
- Q7An interview with a group of potential customers who provide valuable feedback.Focus Group30s
- Q8Individuals or companies that are interested in a product or services and are willing to pay for it.Target Market30s
- Q9A description of the person or company that is likely to buy your product or service.Customer Profile30s
- Q10A list of questions to ask customers to find out information.Survey30s
- Q11Information collected for the very first time to fit a specific purpose.Primary Data30s
- Q12See imagea. Define Objective & Problem30s
- Q13See imageb. Determine Research Design30s
- Q14See imagec. Design & Prepare Research Tool30s
- Q15See imaged. Sampling & Data Collection30s