It is a marketing concept wherein businesses assume that customers will patronize their products as long as it is affordable and widely available.

It is a marketing concept wherein businesses assume that customers prefer products of high quality than a cheaper one.

It is a marketing concept that emphasizes aggressive selling and promotional efforts.

It refers to a business’s overall game plan for reaching prospective consumers and turning them into customers of their products/services.

It involves performing individual marketing activities such as social media campaigns, generating leads and hosting events.

It is a form of communicating or promoting the value of a product, service or brand to the consumers.

It is a process of creating, communicating, delivering and exchanging offerings that have value for customers, partners and society at large.

It is the mixture of controllable marketing variables that the firm uses to pursue the levels of sales in the target market.

It is the item/service offered to the customers for sale.

It is an element of promotion mix that involves offering short-term incentives to prompt buying and increase sales.

Relationship marketing maintains a low customer satisfaction rate.

Selling concept is a form of marketing that focuses on customers’ satisfaction.

The objective of marketing concept is to provide a solution to the customer’s actual or perceived problem.

Contemporary approaches focus more on products rather than establishing a meaningful long-term relationships with customers.

Customer service is essential and must form an integral part of both marketing and sales.