Question 1

What is the first thing to do before updating content?

Accepted Answer

Identify a Content Issue

Answer

Analyze the top ranking pages

Answer

Check the age of the page

Answer

Analyze the backlinks profile

Question 2

Which of the following is NOT a sign that a page needs to be updated for content?

Accepted Answer

It was published less than 6 months ago.

Answer

It has a low number of backlinks.

Answer

It targets a meaningless keyword.

Answer

It is not ranking in the top 3 for its target keyword.

Question 3

How can you find pages that aren't ranking in the top 3 positions?

Accepted Answer

Use Google Search Console.

Answer

Use a keyword ranking checker tool.

Answer

Use Ahrefs Keywords Explorer.

Answer

Hire an SEO expert.

Question 4

What are the 3 Cs of search intent?

Accepted Answer

Content type, Content format, Content angle

Answer

Content source, Content credibility, Content competition

Answer

Content length, Content freshness, Content virality

Answer

Content type, Content complexity, Content cost

Question 5

When updating content, why is it important to analyze the backlinks profile of the top ranking pages?

Accepted Answer

To see what topics they cover.

Answer

To see the anchor text of the backlinks.

Answer

To see why people link to them.

Answer

To see how many backlinks they have.

Question 6

When republishing content, how can you ensure you're targeting the right search intent?

Accepted Answer

Analyze the top ranking pages and user search queries.

Answer

Completely rewrite the content for a different audience.

Answer

Use a keyword research tool only.

Answer

Stuff the content with relevant keywords.

Question 7

What is the advantage of republishing content in a different format (e.g., video to text)?

Accepted Answer

It can target a new audience with a different search intent.

Answer

There is no SEO benefit, only a user engagement benefit.

Answer

It automatically improves the SEO ranking of the content.

Answer

Google penalizes duplicate content, even in different formats.

Question 8

Which of the following is NOT a recommended republishing strategy?

Accepted Answer

Republishing the content on a high-authority website.

Answer

Republishing the content without any significant changes or updates.

Answer

Breaking down long-form content into smaller, more focused pieces.

Answer

Creating a pillar page that summarizes multiple pieces of content.

Question 9

How can republishing content help with internal linking?

Accepted Answer

You can link to other relevant content on your website within the republished piece.

Answer

Republishing automatically creates internal links.

Answer

Internal linking has no impact on SEO for republished content.

Answer

You should remove any internal links in the republished content.

Question 10

What metric should you monitor after republishing content to measure its success?

Accepted Answer

Organic traffic from the target keyword.

Answer

The number of social shares.

Answer

All of the above.

Answer

Bounce rate and time on page.

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