Unit 10 Marketing Basics
Quiz by Kathleen Brown
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10 questions
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- Q1A group of people or companies with a shared set of characteristics and needs or desires is called what?Customer ProfileBrand IdentityA market segment30s
- Q2The particular market segment your company is trying to sell your products or services to is your _________.Target marketCommunityCustomer Profile30s
- Q3For a small company, it's usually best to keep the corporate and brand image as ________ as possible.UnrelatedClosely relatedDifferent30s
- Q4Which of the following is an example of public relations?AdvertisingA company newsletterMarket penetration30s
- Q5What is a company's market share?The percentage of the market that the company shares with its competitorsThe percentage of the total market for the product or service that belongs to the companyThe company's percentage of increase in sales over the last year30s
- Q6____________ is the combination of ways your company researches, plans for, and communicates with the market.SegmentingMarketingImaging30s
- Q7Which of the following is most likely to be a disadvantage of increasing your market share?You may lose customers.You may invite competition30s
- Q8When your company pays for a promotional message, that is a form of what?AdvertisingPublic relationsWord of mouth30s
- Q9Which type of promotion happens in informal conversations?AdvertisingPromotionWord of Mouth30s
- Q10You can use the tools of the marketing mix to create and adjust which strategy?BudgetingMarketCustomer Service30s