It refers to what you are selling, including all of the features, advantages and benefits that your customers can enjoy from buying your goods or services. 

It  is where your products and services are seen, made, sold or distributed.

The following are the P's in the marketing mix, EXCEPT:

Cost plus pricing  is a pricing strategy where the mark  up is based on a certain percentage of cost

Advertising, selling, sales promotion and public relations are tools used to get the attention of the customers is under what P's in the marketing mix?