True or False: Marketing and advertising are the same thing.

What are the Four P’s of Marketing?

Which common research method is best for getting a more in-depth look at consumers’ thoughts and ideas about a product or service?

_____ are great for quickly gathering data from a large number of consumers.

What is defined as a way for businesses to interact with people (customers) online?

True or False: With the help of social media, the online world today has shifted from a one-to-many to a many-to-many method of interaction.

True or False: Content marketing is a form of marketing that involves creating and sharing online material that specifically promotes your brand.

True or False: The key to success for any business on social media is how it connects with their audience on an authentic level.

True or False: A good habit to get into is posting 75 percent promotional content and 25 percent non-promotional content on social media.

What does the acronym GCT stand for?

A good way to see which social media platform(s) a company should be on is to

True or False: Although some may think Facebook is for older generations, the number of users on the platform for every age group continues to grow.

What does the acronym CTA stand for?

This is the simplest, most common form of communication on the Facebook platform.

The relevance score is calculated based on _____.

What are the 5 different types of Instagram ads?

What does the acronym UGC stand for?

True or False: Instagram unveiled “Sponsored Photos / Videos” to bring in revenue for Facebook.

True or False: Fostering engagement is key to increasing your growth on Instagram.

True or False: Your activity on Twitter can influence the type of promoted content you see.

Why can geo-targeting be a struggle for marketers and social media advertisers in the United States?

True or False: Twitter is seen as a great platform for reputation management.

Promoted Tweets are _____ when a business is paying for their placement.

True or False: All YouTube advertisements are in video form.

What are the ranking factors of a successful YouTube channel?

True or False: Quality sound, great visuals, a message and theme, and a call to action (CTA) are elements to consider when creating an effective video as part of a business strategy.

You’ll want your video ad on YouTube to be between _____.

True or False: In most cases, social media marketing principles and strategies shouldn’t be applied to a personal branding strategy.

Focusing on your strengths and _____ will help you build a solid foundation for personal brand growth.

True or False: It’s easier to measure the results of a traditional marketing campaign than a digital marketing campaign.

True or False: Marketing is the process of communicating a company’s value to the customer?

True or False: Target markets are identified groups of consumers who are most likely to purchase your product or service.

True or False: Ads, emails, and text messages are all examples of marketing approaches.

Why do companies need marketing?

Which common research method is best for gathering demographic and quantitative data?

Before creating content, what question should you ask yourself?

True or False: a social media marketing plan needs to be in place before your social media efforts begin

What was the first true “social media network”?

What does the acronym SEO stand for?

True or False: Your local floral shop has finally decided to implement a social media marketing strategy. You would be wise in telling them to start marketing on all of the social media platforms.

True or False: A demographic of people most likely to be interested in your product or service is your target audience.

True or False: You don’t need to take demographics into account to understand your target audience.

In what year did Facebook go public?

What is a custom audience?

True or False: “More likes and followers” is an example of a solid business strategy goal.

In what year was the first YouTube video uploaded?

True or False: YouTube is the third most-visited website in the world.

Which of the following was presented in the textbook as a good way to hook your viewer?

What are ranking factors of a successful YouTube channel?

True or False: Twitter campaigns don’t allow businesses to align advertising specifically to company objectives.