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MNM1601 Learning unit 7: Product decisions

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23 questions
Show answers
  • Q1
    Which one of the following is not a product layer?
    Final product
    Core product
    Augmented product
    Tangible product
    30s
  • Q2
    The dominant benefit that the customer expects when purchasing a produc or service refers to the ... product layer.
    tangible
    core
    augmented
    potential
    30s
  • Q3
    Product guarantees, installation and delivery are aspects that are referred to when refers considering the ... product layer.
    augmented
    tangible
    potential
    core
    30s
  • Q4
    The physical product or service offered consumers refers to the ... product layer.
    augmented
    tangible
    potential
    core
    30s
  • Q5
    When classifying products in terms of tangibility which type of product is the least tangible?
    Non-durable products
    Durable products
    Services
    30s
  • Q6
    When classifying products in terms of tangibility which type of product is most tangible?
    Services
    Durable products
    Non-durable products
    30s
  • Q7
    Which one of the following is considered to be a convenience product?
    Shopping products
    Speciality products
    Impulse products
    30s
  • Q8
    Which one of the following is considered to be an emergency product?
    Chocolate at a till point
    Clothing
    Pain tablets when you have a headache
    Daily bread and milk
    30s
  • Q9
    Which one of the following is considered to be an impulse product?
    Pain tablets
    Chocolate at a till point
    Daily bread and milk
    Clothing
    30s
  • Q10
    Which one of the following is considered to be a staple product?
    Pain tablets
    Chocolate at a till point
    Clothing
    Daily bread and milk
    30s
  • Q11
    Clothing and furniture are classified as ... products.
    convenience
    shopping
    speciality
    impulse
    30s
  • Q12
    Products that often serve as a symbol of the consumer's self-image are called ... products.
    convenience
    impulse
    speciality
    shopping
    30s
  • Q13
    When an organisation initially trades at the lower end of the market and want to enter the higher end they are ...
    trading up.
    trading both ways.
    trading down.
    30s
  • Q14
    When an organisation initially offers more expensive, more prestigious products and later offers less expensive, less prestigious products they are ...
    trading both ways.
    trading down.
    trading up.
    30s
  • Q15
    Which one of the following refers to the consistency of the product mix?
    The number of product lines a firm offers
    The number of items in a product line and the variations thereof
    How closely related the various product lines are in the end use, production, distribution etc.
    30s

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