MNM1601 Learning unit 7: Product decisions | Quizalize
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MNM1601 Learning unit 7: Product decisions
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Q 1/23
Score 0
Which one of the following is not a product layer?
30
Final product
Core product
Augmented product
Tangible product
Q 2/23
Score 0
The dominant benefit that the customer expects when purchasing a produc or service refers to the ... product layer.
30
tangible
core
augmented
potential
23 questions
Q.
Which one of the following is not a product layer?
1
30 sec
Q.
The dominant benefit that the customer expects when purchasing a produc or service refers to the ... product layer.
2
30 sec
Q.
Product guarantees, installation and delivery are aspects that are referred to when refers considering the ... product layer.
3
30 sec
Q.
The physical product or service offered consumers refers to the ... product layer.
4
30 sec
Q.
When classifying products in terms of tangibility which type of product is the least tangible?
5
30 sec
Q.
When classifying products in terms of tangibility which type of product is most tangible?
6
30 sec
Q.
Which one of the following is considered to be a convenience product?
7
30 sec
Q.
Which one of the following is considered to be an emergency product?
8
30 sec
Q.
Which one of the following is considered to be an impulse product?
9
30 sec
Q.
Which one of the following is considered to be a staple product?
10
30 sec
Q.
Clothing and furniture are classified as ... products.
11
30 sec
Q.
Products that often serve as a symbol of the consumer's self-image are called ... products.
12
30 sec
Q.
When an organisation initially trades at the lower end of the market and want to enter the higher end they are ...
13
30 sec
Q.
When an organisation initially offers more expensive, more prestigious products and later offers less expensive, less prestigious products they are ...
14
30 sec
Q.
Which one of the following refers to the consistency of the product mix?
15
30 sec
Q.
Which one of the following refers to the product mix?
16
30 sec
Q.
Which one of the following refers to the breadth of the product mix?
17
30 sec
Q.
Which one of the following refers to the depth of the product mix?
18
30 sec
Q.
Which one of the following is a benefit of branding from the manufacturer's perspective?
19
30 sec
Q.
Which one of the following is a benefit of branding from the consumer's perspective?
20
30 sec
Q.
Which one of the following is the primary function of packaging?
21
30 sec
Q.
Which one of the following refers to reusable packaging?
22
30 sec
Q.
Which one of the following refers to special packaging?
