The main goal of promotion is to increase sales.

Professional tennis began to lose audience share due to a lack of charismatic stars such as John McEnroe and Chris Evert.

Public image and community outreach are low priorities for all professional sports.

Newspaper articles and television news stories are examples of publicity.

Advertising plays a strong role in a free-enterprise system.

Billboards, stadium signage, and radio are in-home forms of media.

The response rate refers to the number of customers who connect with and act in relation to the advertisement.

Text messaging does not enable viewers to interact with live television programming.

Placement is a rapidly growing form of sales promotion used in films, television shows, and the live theater.

Product placement is a new idea that began in the 1990s.

Publicity is a free message controlled by the business.

Creating a fake grass-roots effort is called astroturfing.

A grass-roots effort occurs when an unknown person or event is propelled into the spotlight by

When a player is arrested, the __________ is responsible for maintaining relations with the public and news media.

Public image

Newspapers

Which of following is not a top priority for professional sports?

Advertising is not

All of the following are examples of sales promotions except

A knowledgeable seller

Advertising

The final step in the advertising process is

The theme of an advertisement is related to the

The __________ is critical to the survival of widely distributed entertainment shown by television networks.

_ is the process of making customers aware of a product, service, or event.

_ is a paid form of communication delivered by a product maker or seller to consumers.

With _, a product is integrated into the plot of a movie or television show.

Any unpaid media attention, both negative and positive, about a business and its products, services, or events is _.

_ are additional incentives offered for a limited time to encourage consumers to buy a product.

An in-person, face-to-face communication between a seller and a customer is called _.

The theme of an advertisement is also known as the _.

Television and magazine advertising are referred to as _ advertising.

_ is the number of people in the target market expected to receive the message through the chosen medium.

_ is the number of times the targeted customer is exposed to the media.

_ is the number of times the targeted customer is exposed to the media.

_ is the creation of customers’ positive feelings about the business.

A _ is a promotion where a few online mentions turn into a real buzz about a movie and propel it into a mega hit.