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Sports & Entertainment Marketing - Chapter 11

Quiz by Jan Timmerman

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35 questions
Show answers
  • Q1
    Technology continues to dramatically broaden the choices available for making consumers aware of products and services.
    True
    False
    30s
  • Q2
    The promotional plan usually covers a ten-year period.
    True
    False
    30s
  • Q3
    Data must be collected and analyzed to determine if the promotional plan has been successful.
    False
    True
    30s
  • Q4
    A qualitative measurement provides information in terms of numbers or percentages.
    False
    True
    30s
  • Q5
    Social networking occurs when sales associates in a small, independent music store recommend a new recording that customers might enjoy.
    False
    True
    30s
  • Q6
    Sponsorship plays a minor role in college athletics.
    False
    True
    30s
  • Q7
    Part of a promotional plan can be to associate the business or product with an event such as the Olympics or a local charity event.
    False
    True
    30s
  • Q8
    Amateur sports teams acquire sponsors to offset the costs of playing the game.
    True
    False
    30s
  • Q9
    The truthful opinions and beliefs of the endorser must be expressed in an endorsement.
    True
    False
    30s
  • Q10
    Endorsers of products are not required to have real experiences with the product they are endorsing.
    True
    False
    30s
  • Q11
    City festivals and county fairs are examples of themed events.
    False
    True
    30s
  • Q12
    American country music is popular all over the world.
    False
    True
    30s
  • Q13
    The first step for developing a promotional plan is to
    develop a promotional budget
    identify the target customers
    set promotional goals
    select the promotional mix
    30s
  • Q14
    A quantitative measurement
    A) provides information in terms of numbers or percentages
    B) is subjective and depends on interpretation
    C) might assess the loyalty of consumers to a brand name based on descriptions of consumers’ reactions to a promotion
    both b and c
    30s
  • Q15
    Online music stores use a technique where users recommend songs to their peers. This relationship is called
    social networking
    customer referral
    promotion
    customer feedback
    30s

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