Technology continues to dramatically broaden the choices available for making consumers aware of products and services.

The promotional plan usually covers a ten-year period.

Data must be collected and analyzed to determine if the promotional plan has been successful.

A qualitative measurement provides information in terms of numbers or percentages.

Social networking occurs when sales associates in a small, independent music store recommend a new recording that customers might enjoy.

Sponsorship plays a minor role in college athletics.

Part of a promotional plan can be to associate the business or product with an event such as the Olympics or a local charity event.

Amateur sports teams acquire sponsors to offset the costs of playing the game.

The truthful opinions and beliefs of the endorser must be expressed in an endorsement.

Endorsers of products are not required to have real experiences with the product they are endorsing.

City festivals and county fairs are examples of themed events.

American country music is popular all over the world.

The first step for developing a promotional plan is to

A quantitative measurement

Online music stores use a technique where users recommend songs to their peers. This relationship is called

Companies sponsor an event

The __________ is a U.S. governmental agency whose principal mission is the promotion of consumer protection and competitive business practices.

Which of the following is not true about endorsements?

Businesses want celebrity endorsers

Which of the following is not true about trade shows?

The __________ are the most famous and prestigious of the entertainment awards given by the Academy of Motion Picture Arts and Sciences.

Cannes Awards

Entertainment awards are an important form of

Event coordinators are responsible for

The blending of advertising, sales promotion, publicity, and personal selling is referred to as the _.

_ involves underwriting an event for the purpose of gaining positive association for a brand with the event.

_ events are held on an annual basis and usually are centered around a specific seasonal activity.

_ provides information in terms of numbers or percentages.

___ provides information that is subjective and depends on interpretation.

A(n) _ is a written, detailed description of how the elements of promotion will be used.

The _ is a full-time staff person of a city or venue who works with an event’s sponsors to plan the event.

A(n) _ is an electronic or online game that incorporates marketing content to promote a product or service.

A(n) _ is a person, organization, or business that gives money or donates products and services in exchange for public recognition.

The _ is an independent U.S. governmental agency whose principal mission is the promotion of consumer protection and competitive business practices.

The _ are awards presented by the National Academy of Recording Arts and Sciences to musicians, producers, and other recording professionals.