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Sports Marketing Review

Quiz by Tammy Tutterow

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18 questions
Show answers
  • Q1
    Repeated exposure to the largest, most diverse population of people is a benefit of ___________ advertising.
    Out-of-home
    Newspaper
    Direct
    Radio
    30s
  • Q2
    A vital promotional technique for entertainment marketing is the use of
    Vertical integration
    Trailers
    Distribution
    Broadcast
    30s
  • Q3
    A business wants to create or emphasize positive associations between a specific sport and itself. What type of advertising media should the business consider using?
    Contest
    Opt-in email
    Newspaper
    Stadium Signage
    30s
  • Q4
    When a performer expands into international markets, an important consideration for his/her promotional efforts is that it is often necessary to
    use the same advertising strategy with all markets.
    assume that literal language translations are acceptable.
    Adapt promotional message for each market
    develop different brands for each market.
    30s
  • Q5
    When Arm and Hammer advertises that its baking soda gets rid of odors in refrigerators, its ad copy is pointing out the product's
    Price
    Features
    Uses
    Producer
    30s
  • Q6
    The part of a print advertisement that is noticed first by readers is the
    Copy
    Illustration
    White space
    Business identification
    30s
  • Q7
    Computers are complex products and have features that need to be explained. Which of the following elements would be crucial to include in an advertisement for a new computer:
    Copy
    Headline
    Illustration
    Slogan
    30s
  • Q8
    Advertising copy that states "Only 3 days left" is trying to
    Describe features
    Identify benefits
    Make a claim
    Encourage Action
    30s
  • Q9
    The basic elements of a print advertisement are the
    artwork, illustrations, logo, and colorwork.
    layout, arrangement, white space, and border.
    headline, illustration,copy, and business identification.
    headline, subheadline, copy, and price.
    30s
  • Q10
    How does a professional sports team earn revenue when it permits games to appear on television?
    Sponsoring charitable events
    Participating in merchandising programs.
    Promoting the games on its web site
    Selling broadcast rights
    30s
  • Q11
    To attract fans to their web sites, professional sport organizations, media outlets, and entrepreneurs offer online simulations that allow fans to build their own sport teams and compete against other fans' sport teams. This growing industry is referred to as
    online exchange.
    game work.
    fantasy sports.
    data interchange.
    30s
  • Q12
    Which of the following types of sport/event businesses would be most likely to place a banner advertisement on a ski resort's web site
    Rock-climbing boot retailer
    snowboard retailer
    Cross-training equipment distributor
    shoe manufacturer
    30s
  • Q13
    Which of the following is a characteristic of most online banner advertisements
    Selective
    Interactive
    Productive
    Restrictive
    30s
  • Q14
    Which of the following is an example of online advertising
    Providing information
    Giving away gifts
    Sponsoring a web site
    Hosting chat rooms
    30s
  • Q15
    A business places a matrix on a promotional sign that potential customers can scan with their smartphones. After scanning the matrix, potential customers have digital "coupons" in their smartphones, which they use to obtain discounted products at the point of purchase. This form of mobile advertising involves the use of
    cable-network tags
    reciept-verification applications.
    reverse-messaging features.
    quick-response codes.
    30s

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