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Q 1/18
Score 0
Repeated exposure to the largest, most diverse population of people is a benefit of ___________ advertising.
30
Out-of-home
Newspaper
Direct
Radio
Q 2/18
Score 0
A vital promotional technique for entertainment marketing is the use of
30
Vertical integration
Trailers
Distribution
Broadcast
18 questions
Q.
Repeated exposure to the largest, most diverse population of people is a benefit of ___________ advertising.
1
30 sec
Q.
A vital promotional technique for entertainment marketing is the use of
2
30 sec
Q.
A business wants to create or emphasize positive associations between a specific sport and itself. What type of advertising media should the business consider using?
3
30 sec
Q.
When a performer expands into international markets, an important consideration for his/her promotional efforts is that it is often necessary to
4
30 sec
Q.
When Arm and Hammer advertises that its baking soda gets rid of odors in refrigerators, its ad copy is pointing out the product's
5
30 sec
Q.
The part of a print advertisement that is noticed first by readers is the
6
30 sec
Q.
Computers are complex products and have features that need to be explained. Which of the following elements would be crucial to include in an advertisement for a new computer:
7
30 sec
Q.
Advertising copy that states "Only 3 days left" is trying to
8
30 sec
Q.
The basic elements of a print advertisement are the
9
30 sec
Q.
How does a professional sports team earn revenue when it permits games to appear on television?
10
30 sec
Q.
To attract fans to their web sites, professional sport organizations, media outlets, and entrepreneurs offer online simulations that allow fans to build their own sport teams and compete against other fans' sport teams. This growing industry is referred to as
11
30 sec
Q.
Which of the following types of sport/event businesses would be most likely to place a banner advertisement on a ski resort's web site
12
30 sec
Q.
Which of the following is a characteristic of most online banner advertisements
13
30 sec
Q.
Which of the following is an example of online advertising
14
30 sec
Q.
A business places a matrix on a promotional sign that potential customers can scan with their smartphones. After scanning the matrix, potential customers have digital "coupons" in their smartphones, which they use to obtain discounted products at the point of purchase. This form of mobile advertising involves the use of
15
30 sec
Q.
Which of the following is most likely to be visible to search engine spiders
16
30 sec
Q.
To generate excitement about its newly remodeled facilities, Wilmer's Hotel plans to send advertising messages to past guests via their cell phones. Each message will contain a brief video showcasing new features and services that the hotel offers. Which type of mobile messaging service should Wilmer's use?
17
30 sec
Q.
A tire producer is most likely to advertise its products on a website that interests
