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Q 1/43
Score 0
What are individuals or companies that create a supply of goods or services?
30
Distributors
Producers
Advertisers
Consumers
Q 2/43
Score 0
Which of the following is a sport marketing position?
30
Book Keeper/Accountant
Director of Sales
Operations Manager
Trainer/Coach
43 questions
Q.
What are individuals or companies that create a supply of goods or services?
1
30 sec
Q.
Which of the following is a sport marketing position?
2
30 sec
Q.
What occurs when a company appears to be an official sponsor without paying the sponsorship fees?
3
30 sec
Q.
What does SWOT stand for?
4
30 sec
Q.
Which of the following event components is a revenue generator for a venue?
5
30 sec
Q.
Are consumers always the same as customers?
6
30 sec
Q.
You're responsible for public relations for a country music festival coming to your town. Which of the following would be one of your job duties?
7
30 sec
Q.
Which of the following marketing careers is involved in the writing of press releases and organizing news conferences?
8
30 sec
Q.
What type of marketing is done when Coca-Cola promotes products during a sporting event?
9
30 sec
Q.
What does an advertising schedule organize?
10
30 sec
Q.
Which of the four P's of marketing affects distribution and shipping of goods?
11
30 sec
Q.
Attending a sporting event adds which type of value for a consumer?
12
30 sec
Q.
Which of the following event products is a venue?
13
30 sec
Q.
The movie "Galaxy Wars" generated $100 million during its opening week. Total overhead cost for the film was $120 million. The movie is expected to generate another $50 million over the next three weeks. What will be the anticipated profit at the end of three weeks?
14
30 sec
Q.
You are in charge of advertising a new action movie which will premier in three months. Which of the following would be your responsibility?
15
30 sec
Q.
Which of the following is included in the marketing mix?
16
30 sec
Q.
What does R.O.I. stand for?
17
30 sec
Q.
What is the impact of winning an award (such as an Oscar, Tony, or a Grammy) for an entertainment production?
18
30 sec
Q.
What term describes the giving of one thing for another?
19
30 sec
Q.
What are marketing efforts aimed at increasing attendance, interest, and draw to an event?
20
30 sec
Q.
What is the term for identifying similar groups of consumers based on common characteristics and needs?
21
30 sec
Q.
Who are consumers that derive their benefits from the observation of events?
22
30 sec
Q.
What does leveraging a sponsorship mean?
23
30 sec
Q.
Cable, Satellite, Internet, and Pay-Per-View purchases are what type of sports purchase?
24
30 sec
Q.
Identify a way for evaluating the success of an event.
25
30 sec
Q.
The name Smithsonian is instantly recognized as one of the nation's premier museums. What is the term for this level of recognition?
26
30 sec
Q.
Which part of the promotional mix maintains a mutually beneficial relationship between the sports organization and its public?
27
30 sec
Q.
Which of the following components in the event triangle provides money in return for entertainment?
28
30 sec
Q.
Which of the following products is licensed merchandise?
29
30 sec
Q.
Which term describes a company's efforts to develop a personality and make its products or services different from the competition?
30
30 sec
Q.
Which part of the promotional mix is a paid form of mass communications?
31
30 sec
Q.
Which term describes the total amount of ticket sales for an event?
32
30 sec
Q.
Which of the following is true in terms of sponsorship when an existing event has gained popularity?
33
30 sec
Q.
Which of the following components in the event triangle exchanges money for promotional opportunities?
34
30 sec
Q.
What is segmenting a market based on "rate of use"?
35
30 sec
Q.
Which of the four P's of marketing affect advertising and public relations?
36
30 sec
Q.
What is it called when a sponsor utilizes the appeal of an event to market the sponsor's products?
37
30 sec
Q.
What is a sports industry intermediary which is responsible for leveraging an athlete's worth or determining an athlete's bargaining power?
38
30 sec
Q.
Maria is responsible for PUBLIC RELATIONS for a country music festival coming to her town. Which of the following would be one of Maria's job duties?
39
30 sec
Q.
Which term describes a company's efforts to develop a personality and make its products or services different from the competition?
40
30 sec
Q.
What type of sponsorship would the beverage company Monster Energy be utilizing when the event is co-branded with their company name such as the Monster Energy Supercross?
41
30 sec
Q.
Which form of advertising and promotion does the sports marketer have the LEAST control?
42
30 sec
Q.
If ticket sales are low for a specific movie, what is a method to generate extra revenue?
