It is the process by which producers of goods and services aim to find out where a demand exists for certain services and products and then find solutions to those needs as well as the way to make consumers aware of the solutions.

It consists of four different factors which businesses need to get right in order to successfully sell their goods and services.

It is a person who shows interest in a brand's products or services, which makes the person a potential customer.

This approach refers to the study of a product in detail.

This approach comprises of the study of various activities or functions performed in the process of marketing of goods and services.

This approach relates to various marketing institutions viz., wholesalers, retailers etc., engaged in marketing. In applying this approach, a thorough study with regard to a particular middleman is undertaken.

This approach is of vital importance from the viewpoint of marketing management.

It is a long-term strategy with the focus on building close relationships with your customers.

It is less about building long- term relationships and more about increasing individual sales.

Relationship marketing is product features than product benefits.

Decision making approach follows two variables in making decisions namely controllable and uncontrollable. 

Thought leadership is about consumers recognizing your brand — and the people within your business — as among the best and most trustworthy in the industry.

Marketing does not need to increase the awareness of the brand of the product or service.

Without a clear target consumer in mind it will be difficult to decide upon the correct marketing strategy to implement.

Without a product/service, there is nothing to market!