A husband and wife make a decisions roughly on equal number of times when buying appliances, car and real estate.

Husband and wife jointly make the decisions on schooling, housing, vacation, leisure activities.

A decision processes and acts of people involved in buying and using products.

This type decision making requires a moderate amount of time for gathering information and deliberation. 

A person’s occupation also influences his or her consumption pattern.

The process that initiates, guides, and maintains goal-oriented behaviors. 

Encompasses all the things, abilities, ideas and beliefs that human beings use, do, know, and that one generation of a society transmits to the next

Encompasses all the acts of individuals that involve buying and using products, including the decision processes that precede and determine these acts.

Refers to a person’s consistent way of responding to a wide range of situations. Personality combines psychological make-up and environmental forces.

The process by which we select, organize, and interpret stimuli into a meaningful and coherent picture.