It is a mark of distinction that can be sensed usually in the form of names or terms, signs or symbols, design elements.

It is a catchphrase used to summarize what your product/service is all about.

It is an anticompetitive agreement between sellers to sell a product/ service at a fixed price such that the price is maintained at a given level by controlling supply and demand.

It is an approach wherein every product of the same company has individual branding that distinguishes itself from others.

Two different companies can have the same brand name as long as their products/services belong to different generic category.

Logo is a mark of distinction that can be sensed usually in the form of names or terms, signs or symbols, design elements.

Pricing and branding are the only element in the marketing mix that produces revenue; all other elements represent costs.

Predatory pricing is a pricing approach wherein seller sells its product in an extremely cheaper price compare to its competitors and it is illegal.

Cost-based pricing uses consumer’s perceptions of value as the key to pricing.