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4TH QUARTER EXAM - PRINCIPLES OF MARKETING

Quiz by Fil Edrick Fabia

Grade 11
Principles of Marketing
Philippines Curriculum: SHS Specialized Subjects (MELC)

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9 questions
Show answers
  • Q1

    It is a mark of distinction that can be sensed usually in the form of names or terms, signs or symbols, design elements.

    Copyright

    Logo  

    Brand 

    Trade Name

    60s
  • Q2

    It is a catchphrase used to summarize what your product/service is all about.

    Trademark   

    Logo   

    Brand

    Tagline    

    60s
  • Q3

    It is an anticompetitive agreement between sellers to sell a product/ service at a fixed price such that the price is maintained at a given level by controlling supply and demand.

    Price Skimming

    Break-even Pricing

    Insider Trading    

    Price Fixing

    60s
  • Q4

    It is an approach wherein every product of the same company has individual branding that distinguishes itself from others.

    Umbrella Brand Approach               

    House Brand Approach

    Line Extension Approach

    Product Extension Approach           

    60s
  • Q5

    Two different companies can have the same brand name as long as their products/services belong to different generic category.

    true
    false
    True or False
    60s
  • Q6

    Logo is a mark of distinction that can be sensed usually in the form of names or terms, signs or symbols, design elements.

    false
    true
    True or False
    60s
  • Q7

    Pricing and branding are the only element in the marketing mix that produces revenue; all other elements represent costs.

    false
    true
    True or False
    60s
  • Q8

    Predatory pricing is a pricing approach wherein seller sells its product in an extremely cheaper price compare to its competitors and it is illegal.

    true
    false
    True or False
    60s
  • Q9

    Cost-based pricing uses consumer’s perceptions of value as the key to pricing.

    false
    true
    True or False
    60s

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