Which of the following are the 4 main tools of promotion? 

It is defined as any form of paid communication or promotion for product, service and idea.

It is an incentive tool used to drive-up short-term sales.

Its major functions are to handle press releases, support product publicity, create and maintain the corporate image, handle matters with lawmakers, guide management with respect to public issues.

Its communication is established through a direct channel without using any intermediaries.

Which of the following are the 5Ms of advertising development?

It offers accurate and complete information to each other marketing management functions: planning, implementation, and control.

These include internal capabilities, resources, and positive situation factors that may help the company serve its customers and achieve its objectives.

These include internal limitations and negative situation factors that may interfere with the company's performance.

These are favorable factors or trends in the external environment that the company may be able to exploit to its advantage.

These are unfavorable external factors or trends that may present challenges to performances."

It involves choosing marketing strategies that will help the company attain its overall strategic objectives.

It is the process that turns marketing plans into

marketing actions to accomplish strategic marketing objectives.

It is measuring and evaluating the results of marketing strategies and plans and taking corrective action to ensure that the objectives are achieved.

It consists of specific strategics for target markets, positioning, the marketing mix, and marketing expenditure levels.