Arrange the Relationship Development Stages according to its goals.

Arrange the Customer Profitability-Focused Marketing from highest(1) to lowest(4) level.

It is a strategy that concentrates on keeping and improving relationships with the existing customers.

It is the customer’s perception of the benefits that he or she is getting from a product in relation to the price paid to obtain those benefits.

It is the customer’s evaluation of the performance of the product in relation to his or her expectation.

It is the company’s effort to maintain loyalty of customers.

It is the retention strategies that keep the customer buying the same brand.

It is the combination of three bonds that you have attained in order to deliver services that fit the need of the client or customer.

Level of relationship bond where customers are allowed to avail of tailored services to fit their individual needs.

It is the process of building and maintaining profitable customer relationship by delivering customer value and satisfaction.

Platinum Customers are heavy users but are price-sensitive.

They are the customers that are not profitable who only spread negative word of mouth.

They maybe a regular customers but their purchase volume may not merit special treatment.

Gold Customers are heavy users and are not price-sensitive.

One of the reasons why company wants loyal customers is because they buy and try more products.